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How do children develop their aesthetic sensibility?

Ezan, Pascale; Lagier, Joëlle - In: Young Consumers 10 (2009) 3, pp. 238-247

Purpose – The objective of this research is to understand how children develop their aesthetic sensibility. This question will be examined using modern art pictures and logos. Design/methodology/approach – The study refers to a qualitative method based on interviews with children aged 7 to...

Persistent link: https://www.econbiz.de/10015044230

Knowing the child consumer: historical and conceptual insights on qualitative children's consumer research

Cook, Daniel Thomas - In: Young Consumers 10 (2009) 4, pp. 269-282

Purpose – The purpose of this paper is to offer a selective and necessarily truncated history of the place and use of qualitative approaches in the study of children's consumption in order to provide some depth of understanding regarding differences between and commonalities of approaches...

Persistent link: https://www.econbiz.de/10015044232

“Bend it like Beckham”: the influence of sports celebrities on young adult consumers

Dix, Steve; Phau, Ian; Pougnet, Sonia - In: Young Consumers 11 (2010) 1, pp. 36-46

sports star endorsers would be at its peak amongst the youth market. This paper extends previous studies by focusing on one …

Persistent link: https://www.econbiz.de/10015044239

Young Kazakhstan consumers: catch them if you can

Mouly Potluri, Rajasekhara; Pool, George R.; Madibaeva … - In: Young Consumers 11 (2010) 1, pp. 47-56

with young people. Originality/value – The paper offers insights about the complex patterns of youth attitudes in a former …

Persistent link: https://www.econbiz.de/10015044240

An ethnography of the transfer of food learning within the family

Ayadi, Kafia; Bree, Joël - In: Young Consumers 11 (2010) 1, pp. 67-76

Purpose – This paper aims to describe an ethnographic research study conducted within French families in order to examine the transfer of food learning between parents and children. Design/methodology/approach – An ethnographic study in the respondents' home was conducted. Semi‐directive...

Persistent link: https://www.econbiz.de/10015044242

How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry

Ogba, Ike‐Elechi; Johnson, Rebecca - In: Young Consumers 11 (2010) 1, pp. 77-89

Purpose – Health is becoming an increasingly important issue in the UK as well as the rest of Europe. Emphasis on the importance of healthy eating is ongoing for many reasons, including the growing concern about childhood obesity resulting in the ban of advertising of unhealthy foods to...

Persistent link: https://www.econbiz.de/10015044243

Shopping with mum – mother and daughter consumer socialization

Minahan, Stella; Huddleston, Patricia - In: Young Consumers 11 (2010) 3, pp. 170-177

Purpose – Responding to calls for a greater understanding of consumer socialization in young people, this paper aims to investigate daughters' perceptions of shopping with their mothers. It seeks to provide insights into the significance of the retail shopping experience for young women....

Persistent link: https://www.econbiz.de/10015044251

Social interactions as support for learning about food: the case of the French school cafeteria

Damay, Coralie; Ezan, Pascale; Gollety, Mathilde; … - In: Young Consumers 12 (2011) 2, pp. 110-120

Purpose – Research on consumer socialisation emphasises the role played by different agents as well as the influence of the context in which socialisation takes place. As part of the fight against obesity, this study on the nutritional learning of children seeks to focus specifically on social...

Persistent link: https://www.econbiz.de/10015044273

An empirical investigation of fashion consciousness of young fashion consumers in Sri Lanka

Viranga Rathnayake, Chamil - In: Young Consumers 12 (2011) 2, pp. 121-132

Purpose – This study seeks to examine the fashion consciousness of young consumers in the Southern Province of Sri Lanka, and to explain the impact of gender and education on fashion consciousness of young fashion consumers. Design/methodology/approach – A survey design was used to collect...

Persistent link: https://www.econbiz.de/10015044274

Examining the role of various psychographic characteristics in apparel store selection: a study on Indian youth

Narang, Ritu - In: Young Consumers 12 (2011) 2, pp. 133-144

Indian youth of a tier‐II city. Design/methodology/approach – The research instrument was based on focus group discussions … selection criteria adopted by Indian youth. Originality/value – Knowledge of the different psychographic clusters of Indian … youth and the criteria adopted by them in making store choice decision encourages a better understanding of customers and …

Persistent link: https://www.econbiz.de/10015044275