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Ontological security as an unconscious motive of social media users
Areni, Charles Scott - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 75-96
Persistent link: https://www.econbiz.de/10012178373
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Techno-social disruption, autobiographical obsolescence and nostalgia : why parental concerns about smart phones and social media have historical precedents as old as the printed w...
Areni, Charles Scott - In: Journal of macromarketing 41 (2021) 2, pp. 267-283
Persistent link: https://www.econbiz.de/10012521290
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Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott - In: The journal of product & brand management 31 (2022) 5, pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
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Marketing strategies for services : is brand architecture a viable way forward?
Rahman, Kaleel; Areni, Charles Scott - In: Journal of strategic marketing 22 (2014) 4, pp. 328-346
Persistent link: https://www.econbiz.de/10010387293
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Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel; Areni, Charles Scott - In: Journal of strategic marketing 22 (2014) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
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Music congruity effects on product memory, perception, and choice
North, Adrian C.; Sheridan, Lorraine P.; Areni, Charles … - In: Journal of retailing 92 (2016) 1, pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
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Measuring the impact of price guarantees on bidding in consumer online auctions
Haruvy, Ernan; Popkowski Leszczyc, Peter T. L.; Areni, … - In: Journal of retailing 92 (2016) 1, pp. 96-108
Persistent link: https://www.econbiz.de/10011484082
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Anticipatory savoring and consumption : just thinking about that first bite of chocolate fills you up faster
Black, Iain R.; Areni, Charles Scott - In: Psychology & marketing 33 (2016) 7, pp. 516-524
Persistent link: https://www.econbiz.de/10011508442
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The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel; Areni, Charles Scott - In: International journal of market research : JMRS ; the … 58 (2016) 3, pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
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Sales effects of in-store radio advertising
Areni, Charles S.; Miller, Rohan - In: Journal of marketing communications 18 (2012) 4, pp. 285-296
Persistent link: https://www.econbiz.de/10010013482