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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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Management and effects of in-store promotional displays
Çetin, Oğuz; Mersereau, Adam J.; Parlaktürk, Ali K. - In: Manufacturing & service operations management : M & SOM 22 (2020) 3, pp. 481-494
Persistent link: https://www.econbiz.de/10012242921
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Antecedents of store management strategies and visual merchandising on the in-store engagement of consumer good buyers : an empirical study
Pham Hung Cuong - In: Global business and finance review 24 (2019) 4, pp. 76-89
Persistent link: https://www.econbiz.de/10012161875
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In-store shopping environment and impulsive buying with special reference to indore city
Jhawar, Nidhi; Kushwaha, Vivek S. - In: The IUP journal of marketing management : IJMM 17 (2018) 1, pp. 25-37
Persistent link: https://www.econbiz.de/10012113642
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How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann; Morrin, Maureen; Nordfält, Jens - In: Journal of retailing 93 (2017) 3, pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
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Point-of-Purchase-Kommunikation : Begriff, Zielfelder und Bedeutung für Store Brands
Redler, Jörn - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 63 (2017) 2, pp. 36-44
Persistent link: https://www.econbiz.de/10011783475
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The essential elements of organized retail stores in influencing customers to stores
Sulaiman, Mohammed Ali; Ahmed, Mohammed Nazeer - In: International journal of applied business and economic … 15 (2017) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10011877874
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Inside-outside : using eye-tracking to investigate search-choice processes in the retail environment
Huddleston, Patricia T.; Behe, Bridget K.; Driesener, Carl - In: Journal of retailing and consumer services 43 (2018), pp. 85-93
Persistent link: https://www.econbiz.de/10011883164
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Assessing the sales effectiveness of differently located endcaps in a supermarket
Tan, Pei Jie; Corsi, Armando; Cohen, Justin; Sharp, Anne; … - In: Journal of retailing and consumer services 43 (2018), pp. 200-208
Persistent link: https://www.econbiz.de/10011883199
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What do we know about in-store marketing?
Ford, John B. - In: Journal of advertising research 58 (2018) 2, pp. 131-132
Persistent link: https://www.econbiz.de/10011884958