The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your...

Effect of Customer Travel Behavior on Grid Layout and Shelf -- A Solver-Free Heuristic for Store-wide Shelf Space Allocation -- In-Store Tra c Density Estimation -- A Simulation Based Tool to Guide Periodic Changes in a Supermarket Layout -- Data-Driven Analytical Grocery Store Design --...

The effect of variety on consumer choice has been studied extensively, with some stream of literature showing the positive effects on choice and others arguing that too many alternatives may result in negative consequences (i.e., choice deferral or no purchase at all), often referred to as...