We Indians always fond of music. Music is an integral part of our daily routine life. Music enhances the retail experience in the store. Music plays very important role in customers buying. Earlier studies found that music has three qualities which has a great influence on buying behavior of...

Problem definition: We examine a brick-and-mortar retailer's choice of which product to include in a promotional display (e.g., an "endcap" display). The display provides a visibility advantage to both the featured product and its category, but it also has consequences for customer traffic and...