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Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group
Silverstein, Michael J. (contributor)
Persistent link: https://www.econbiz.de/10004595866
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Luxury for the Masses - A new class of American consumer has come into being, and so has a category of products and services that cater to it. This new-luxury category has created...
Silverstein, Michael J.; Fiske, Neil - In: Harvard business review : HBR (2003), pp. 48-59
Persistent link: https://www.econbiz.de/10005935814
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Die Wirtschaft ist weiblich - Marketing I: Viele Unternehmen haben Probleme, die Bedürfnisse ihrer Kundinnen zu erfüllen. Dabei ist es nicht schwer zu verstehen, was Frauen wollen....
Silverstein, Michael J.; Sayre, Kate - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 9, pp. 40-49
Persistent link: https://www.econbiz.de/10008305038
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The Female Economy - Women represent the world's largest market opportunity. Surprisingly, they're also its most ignored consumer group.
Silverstein, Michael J.; Sayre, Kate - In: Harvard business review : HBR (2009), pp. 46-55
Persistent link: https://www.econbiz.de/10008313061
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Women want more : how to capture your share of the world's largest, fastest-growing market
Silverstein, Michael J.; Sayre, Kate; Butman, John - 2009 - 1st ed
Persistent link: https://www.econbiz.de/10013467759
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Treasure hunt : inside the mind of the new global consumer
Silverstein, Michael J.; Butman, John - 2006
Persistent link: https://www.econbiz.de/10004863294
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Women want more : how to capture your share of the world's largest, fastest-growing market
Silverstein, Michael J.; Sayre, Kate; Butman, John - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004949545
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Chinas globale Champions : die strategischen Implikationen chinesischer Mergers & Acquisitions für westliche Unternehmen
Hemerling, Jim; Michael, David; Michaelis, Holger; … - In: M & A in China : Praxisberichte und Perspektiven, (pp. 114-124). 2006
Persistent link: https://www.econbiz.de/10003430767
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Innovating low-cost business models
Kachaner, Nicolas; Lindgardt, Zhenya; Michael, David - In: Strategy & leadership : a publication of Strategic … 39 (2011) 2, pp. 43-48
Persistent link: https://www.econbiz.de/10008989964
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What the West doesn't get about China
Stalk, George; Michael, David - In: Harvard business review : HBR 89 (2011) 6, pp. 25-27
Persistent link: https://www.econbiz.de/10009162106