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Purpose - The present study is aimed at examining the antecedents of online shopping user behavior and customer satisfaction. More specifically, (1) the effect of social influence, variety seeking behavior, advertising and convenience on user behavior, and (2) the effect of user behavior on...
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-retailer-based signals used to reduce online customers' uncertainty perception in high-uncertainty-avoidance (UA) societies. Thus, based on … uncertainty among customers in high-UA societies. An analysis of empirical data from 560 e-commerce users from Jordan reveals that …
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