Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategic marketing problems :...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
41
Marketing management
27
Marketingmanagement
27
USA
13
Consumer behaviour
11
Konsumentenverhalten
11
Marktforschung
11
Strategisches Management
10
United States
9
Vereinigte Staaten
7
Business ethics
6
Unternehmensethik
6
Innovation
5
Brand management
4
Digitalisierung
4
Digitization
4
Einzelhandel
4
Markenführung
4
Market research
4
Meta-Analyse
4
Meta-analysis
4
Theorie
4
Theory
4
Verbraucher
4
Beziehungsmarketing
3
Brand image
3
EU countries
3
EU-Staaten
3
Experiment
3
Kapitalismus
3
Markenimage
3
Relationship marketing
3
Students
3
Studierende
3
Unternehmer
3
Absatz
2
Absatzplanung
2
Absatzpolitik
2
Aufsatzsammlung
2
Betriebswirtschaftsstudium
2
more ...
less ...
Online availability
All
Undetermined
37
Free
3
Type of publication
All
Article
134
Book / Working Paper
68
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Lehrbuch
21
Textbook
20
Glossar enthalten
8
Glossary included
8
Aufsatz im Buch
6
Book section
6
Bibliografie enthalten
5
Bibliography included
5
Collection of articles of several authors
5
Sammelwerk
5
Bibliographie
3
Aufsatzsammlung
2
Bibliografie
2
CD-ROM, DVD
2
Case study
2
Conference proceedings
2
Fallstudie
2
Konferenzschrift
2
Reprint
2
Conference paper
1
Dissertation u.a. Prüfungsschriften
1
Konferenzbeitrag
1
Medienkombination
1
Umfrage
1
research-article
1
review-article
1
more ...
less ...
Language
All
English
111
Undetermined
91
Author
All
Peterson, Robert A.
140
Kerin, Roger A.
80
Hartley, Steven W.
24
Rudelius, William
21
Crittenden, Victoria Lynn
16
Albaum, Gerald
13
Mahajan, Vijay
11
Albaum, Gerald S.
7
Crittenden, Victoria L.
7
Kozmetsky, George
6
Hanna, Richard C.
5
Harvey, Michael G.
5
Sethuraman, Raj
5
Berkowitz, Eric N.
4
Brown, Steven P.
4
Howard, Daniel J.
4
Villarreal, Ricardo
4
Balasubramanian, Sridhar
3
Cron, William L.
3
Jeong, Jaeseok
3
Kim, Yeolib
3
Rogers, Mary Margaret
3
Chin, Wynne W.
2
Coughlan, Anne T.
2
Crittenden, Victoria
2
Hoyer, Wayne D.
2
Jolibert, Alain J.P.
2
Kish, Paulette
2
Lemieux, James
2
Merunka, Dwight
2
Merunka, Dwight R.
2
Muller, Eitan
2
Peterson, Robert Allen
2
Riskey, Dwight R.
2
Schmittlein, David C.
2
Smith, Scott M.
2
Strazzieri, Alain
2
Varaiya, Nikhil
2
Wilson, William Raft
2
Alpert, Mark I.
1
more ...
less ...
Institution
All
American Marketing Association
1
Farm Foundation
1
IC2 Institute
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
10
Journal of the Academy of Marketing Science
10
Journal of Business Research
9
Journal of business research : JBR
9
Business horizons
7
Business Horizons
6
Journal of marketing
5
Journal of retailing
5
Journal of marketing education : JME
4
Journal of marketing research : JMR
4
Journal of marketing theory and practice
4
Management Science
3
McGraw-Hill/Irwin series in marketing
3
International journal of management and marketing research : IJMMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Monograph series / American Marketing Association
2
Psychology & marketing
2
Technological forecasting & social change : an international journal
2
The marketing review
2
Brand management ; Vol. 1
1
Business and society : a journal of interdiscipl. exploration
1
California management review
1
Corporate reputation review : an international journal
1
Decision sciences : DS
1
Fundamentals of marketing research ; Vol. 4
1
Go-to-market strategies for women entrepreneurs : creating and exploring success
1
Handbook of marketing strategy
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Management and Marketing Research
1
International Marketing Review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Issn Ser.
1
Journal of Business & Industrial Marketing
1
Journal of Economic Psychology
1
more ...
less ...
Source
All
ECONIS (ZBW)
104
OLC EcoSci
42
USB Cologne (EcoSocSci)
29
RePEc
24
Other ZBW resources
3
Showing
1
-
10
of
202
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perspectives on strategic marketing management
Kerin, Roger A.
(
contributor
); …
-
1980
Persistent link: https://www.econbiz.de/10000413607
Saved in:
2
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10003356223
Saved in:
3
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
4
Marketing strategy
Peterson, Robert A.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773105
Saved in:
5
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
1990
-
5. ed
Persistent link: https://www.econbiz.de/10000787848
Saved in:
6
The Future of U.S. retailing : an agenda for the 21st century
Peterson, Robert A.
(
contributor
);
Peterson, Robert A.
(
ed.
)
-
1992
Persistent link: https://www.econbiz.de/10013543590
Saved in:
7
Electronic marketing and the consumer
Peterson, Robert Allen
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000626728
Saved in:
8
Trends in consumer behavior research
Peterson, Robert A.
-
1977
Persistent link: https://www.econbiz.de/10000572970
Saved in:
9
Marketing research
Peterson, Robert A.
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000760551
Saved in:
10
A meta-analysis of Cronbach's coefficient alpha
Peterson, Robert A.
-
2009
Persistent link: https://www.econbiz.de/10003794418
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
