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Linking perceived value of mobile marketing with the experiential consumption of mobile phones

Andrews, Lynda; Drennan, Judy; Russell-Bennett, Rebekah - 2012

experiential consumption of mobile phones and how mobile marketing (m-marketing) can potentially enhance these value perceptions … identified two profiles of perceived value of m-marketing: one emerging from the shared opinions of the Mobile Pragmatists and … consumers can be segmented based on their contextualised perceived value of consuming mobile phones and how the potential for m-marketing …

Persistent link: https://www.econbiz.de/10009480457

Understanding consumer-perceived value in augmented reality - implications for marketing activities

Bartosik-Purgat, Małgorzata; Ratajczak-Mrozek, Milena - In: Competition, strategy, and innovation : the impact of …, (pp. 105-132). 2022

Persistent link: https://www.econbiz.de/10012704955

Customer perceptions of values of a retail supermarket : analysis of Pick 'n Pay's Waterfront store

Singh, Randhir - 2008

This study examines Customer Perceptions of services rendered by Pick 'n Pay Waterfront employees. The main objectives of this study include the following: To define customer services within a supermarket environment; To determine how Pick n Pay (PnP) employee achieve customer satisfaction...

Persistent link: https://www.econbiz.de/10009447200

The role of pure and quasi-moderators in services : an empicial investigation of ongoing customer-service-provider relationships

Sharma, Neeru - Foundation for Organisational Research and Education; … - 2003

This paper presents some significant empirical findings about the role of switching cost and alternative attractiveness in developing the long-term relationship between the client and the service-provider in personal financial planning services. Considering switching costs and alternative...

Persistent link: https://www.econbiz.de/10009482064