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Organizational Buying Behavior
Lilien, Gary L. - In: The History of Marketing Science
The following sections are included:IntroductionLarge system and group choice modelsBargaining and negotiation modelsRelationship and network modelsLooking aheadAcknowledgmentsReferences
Persistent link: https://www.econbiz.de/10011206634
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Pricing
Winer, Russell S. - In: The History of Marketing Science
The following sections are included:IntroductionEmpirical price elasticity researchWillingness-to-Pay researchDynamic pricingProduct line researchReference price researchDirections for future researchReferences
Persistent link: https://www.econbiz.de/10011206639
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Sales Force Productivity Models
Mantrala, Murali K. - In: The History of Marketing Science
The following sections are included:Introduction and overviewSales force resource allocation and sizing modelsModels for sales territory alignmentIntegrated deployment models (sizing, resource allocation, territory alignment, selection)Sales force compensation and incentivesConclusion and...
Persistent link: https://www.econbiz.de/10011206645
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The History of Marketing Science: Beginnings
Neslin, Scott A.; Winer, Russell S. - In: The History of Marketing Science
The following sections are included:IntroductionThe origins of marketing scienceThe Marketing Science InstituteThe TIMS … Marketing CollegeThe INFORMS society for marketing scienceLooking aheadThis bookReferences …
Persistent link: https://www.econbiz.de/10011206667
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Digital and Internet Marketing
Moe, Wendy W.; Schweidel, David A. - In: The History of Marketing Science
The following sections are included:IntroductionThe Internet as a browsing/purchasing channelThe Internet as an advertising mediumThe Internet as a social mediumDirections for future researchReferences
Persistent link: https://www.econbiz.de/10011206676
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Conjoint Analysis
Rao, Vithala R. - In: The History of Marketing Science
The following sections are included:IntroductionBasics of conjoint modelsGenealogy of CARatings-based methodsChoice-based methodsApplicationsSome recent developmentsFuture outlookReferences
Persistent link: https://www.econbiz.de/10011206699
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Distribution Channels
Staelin, Richard; Lee, Eunkyu - In: The History of Marketing Science
The following sections are included:IntroductionThe (rocky) startChannel systems and industries studiedDemand functionsRules of the game and available informationChannel member objectives and channel coordinationProduct positioning in distribution channelsDetermining the optimal channel...
Persistent link: https://www.econbiz.de/10011206707
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Econometric Models
Hanssens, Dominique M. - In: The History of Marketing Science
The following sections are included:Introduction: Why econometric models in marketing?Major marketing …
Persistent link: https://www.econbiz.de/10011206746
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Brand Choice Models
Russell, Gary J. - In: The History of Marketing Science
The following sections are included:IntroductionTheoretical foundationsSingle choiceConsumer heterogeneityMultiple decisionsEconomic theoryChoice dependenceConclusionsReferences
Persistent link: https://www.econbiz.de/10011206785
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Marketingul in jurnalismul sportiv actual
GHENA, Cristian - In: Romanian Statistical Review Supplement 61 (2013) 1, pp. 242-244
according to economic principles, particularly those of marketing. Sports journalism should behave just like any other service …
Persistent link: https://www.econbiz.de/10010633854