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The purpose of this study was to segment mature travellers based on their motivations and to profile the similarities and differences between mature travel market segments according to their sociodemographic and travel-related characteristics. A total of 217 respondents (50 years old and above)...
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Since the Chinese economic reforms, the government’s policy towards travelling and tourism activity has changed. The population of the People’s Republic of China gained significant rights and possibilities to travel in their own country and conquer the international tourism market by package...
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