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Examining the theoretical influences of customer valuation metrics
Weir, Kenneth - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
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Innovation marketing profitability analysis within the framework of the Berlin Balanced Scorecard approach from the point of view of a finance-oriented customer value analysis
Schmeisser, Wilhelm; Clausen, Lydia; Schindler, Falko - In: Innovation performance accounting : financing decisions …, (pp. 405-449). 2010
Persistent link: https://www.econbiz.de/10003980362
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Customer profitability analysis : an avant-garde approach to reveneue optimisation in hotels
Iyengar, Anand; Suri, Ketan - In: International journal of revenue management : IJRM 6 (2012) 1/2, pp. 127-143
Persistent link: https://www.econbiz.de/10009427098
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Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
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Cost-sensitive learning via priority sampling to improve the return on marketing and CRM investment
Cui, Geng; Wong, Man Leung; Wan, Xiang - In: Journal of management information systems : JMIS 29 (2012/13) 1, pp. 341-373
Persistent link: https://www.econbiz.de/10009656100
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Incorporating customer profitability analysis into quality management systems
Sedevich-Fons, Leonardo - In: The TQM journal : the international review of … 34 (2022) 6, pp. 1506-1526
Persistent link: https://www.econbiz.de/10014320876
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Vom Cost-Controlling zum Value-Controlling
Pascher, Dietmar - In: Controller Magazin : Praxiswissen zur … 32 (2007) 5, pp. 441-447
Persistent link: https://www.econbiz.de/10003545377
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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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The impact of relationship marketing on customer value, satisfaction and loyalty : evidence from banking sector in Indonesia
Djajanto, Ludfi; Afiatin, Yunia; Haris, Zainal Abdul - In: International journal of economic policy in emerging … 12 (2019) 2, pp. 207-214
Persistent link: https://www.econbiz.de/10012104407