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The effect of frontline employees' personal self-disclosure on consumers' encounter experience
Andersson, Pernille K.; Gustafsson, Anders; Kristensson, Per - In: Journal of retailing and consumer services 30 (2016), pp. 40-49
Persistent link: https://www.econbiz.de/10011473141
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Let the music play or not: The influence of background music on consumer behavior
Andersson, Pernille K.; Kristensson, Per; Wästlund, Erik; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 553-561
Persistent link: https://www.econbiz.de/10010027209
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Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
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Heuristics and resource depletion : eye-tracking customers' in situ gaze behavior in the field
Wästlund, Erik; Otterbring, Tobias; Gustafsson, Anders; … - In: Journal of business research : JBR 68 (2015) 1, pp. 95-101
Persistent link: https://www.econbiz.de/10010433161
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Creating brand engagement through in-store gamified customer experiences
Högberg, Johan; Olsson Ramberg, Marcus; Gustafsson, Anders - In: Journal of retailing and consumer services 50 (2019), pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
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Service innovation and customer co-development
Edvardsson, Bo; Gustafsson, Anders; Kristensson, Per; … - 2010
Persistent link: https://www.econbiz.de/10003968932
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Idea generation : customer co-creation versus traditional market research techniques
Witell, Lars; Kristensson, Per; Gustafsson, Anders; … - In: Journal of service management 22 (2011) 2, pp. 140-159
Persistent link: https://www.econbiz.de/10009155031
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Customer co-creation in service innovation : a matter of communication?
Gustafsson, Anders; Kristensson, Per; Witell, Lars - In: Journal of service management 23 (2012) 3, pp. 311-327
Persistent link: https://www.econbiz.de/10009619172
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Identifying categories of service innovation : a review and synthesis of the literature
Snyder, Hannah; Witell, Lars; Gustafsson, Anders; … - In: Journal of business research : JBR 69 (2016) 7, pp. 2401-2408
Persistent link: https://www.econbiz.de/10011490968
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Defining service innovation : a review and synthesis
Witell, Lars; Snyder, Hannah; Gustafsson, Anders; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2863-2872
Persistent link: https://www.econbiz.de/10011507784