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Consumer Valuation of Modularly Upgradeable Products

Ülkü, Sezer; Dimofte, Claudiu V.; Schmidt, Glen M. - In: Management Science 58 (2012) 9, pp. 1761-1776

Although <i>product modularity</i> is often advocated as a design strategy in the operations management literature, little is known about how consumers respond to modular products. In this research we undertake several experiments to explore consumer response to modularly upgradeable products in...

Persistent link: https://www.econbiz.de/10010990570

Consumer Valuation of Modularly Upgradeable Products

Ülkü, Sezer; Dimofte, Claudiu V.; Schmidt, Glen M. - In: Management science : journal of the Institute for … 58 (2012) 9, pp. 1761-1777

Persistent link: https://www.econbiz.de/10010019953

Matching product architecture and supply chain configuration

Ülkü, Sezer; Schmidt, Glen M. - In: Production and operations management : an international … 20 (2011) 1, pp. 16-31

Persistent link: https://www.econbiz.de/10008841647

Analyzing product architecture under technological change : modular upgradeability tradeoffs

Kamrad, Bardia; Schmidt, Glen M.; Ülkü, Sezer - In: IEEE transactions on engineering management : EM 60 (2013) 2, pp. 289-300

Persistent link: https://www.econbiz.de/10009753857

Matching Product Architecture and Supply Chain Configuration

Ülkü, Sezer; Schmidt, Glen M. - In: Production and operations management : an international … 20 (2011) 1, pp. 16-32

Persistent link: https://www.econbiz.de/10008785556

Implicit measures of consumer cognition : a review

Dimofte, Claudiu V. - In: Psychology & marketing 27 (2010) 10, pp. 921-937

Persistent link: https://www.econbiz.de/10008903163

Scale-dependent automatic shifts in brand evaluation standards

Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170

Persistent link: https://www.econbiz.de/10003860494

Global brands in the United States : how consumer ethnicity mediates the global brand effect

Dimofte, Claudiu V.; Johansson, Johny K.; Bagozzi, … - In: Journal of international marketing 18 (2010) 3, pp. 81-106

Persistent link: https://www.econbiz.de/10008658032

The role of frequency of experience with a product category and temporal orientation in self-referent advertising

Dimofte, Claudiu V.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 343-354

Persistent link: https://www.econbiz.de/10008658284

Cognitive and affective reactions of US consumers to global brands

Dimofte, Claudiu V.; Johansson, Johny K.; Ronkainen, … - In: Journal of international marketing 16 (2008) 4, pp. 113-135

Persistent link: https://www.econbiz.de/10003813593