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Piñas Parés, Maria; Cruz, Querubina de la; Sánchez, Laura - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 14-22

it in the Fashion Industry, as interactive mirrors and glasses or apps and webs to feel like if you were shopping and … students. The experiment was conducted to determine the feasibility of using VR fashion retail store models in designing store …

Persistent link: https://www.econbiz.de/10012513158

Shortening delivery times by predicting customers' online purchases : a case study in the fashion industry

Weingarten, Jennifer; Spinler, Stefan - In: Information systems management 38 (2021) 4, pp. 287-308

Persistent link: https://www.econbiz.de/10012650487

What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?

Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428

Persistent link: https://www.econbiz.de/10012581696

Pricing in online fashion retailing : implications for research and practice

Wood, Steve; Watson, Iain; Teller, Christoph - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1219-1242

Persistent link: https://www.econbiz.de/10012623870

A review of studies on virtual layout and atmospherics : potential applications to the fashion industry

Roberts, Jenniefer; Grassi, Alessia - In: The international review of retail, distribution and … 31 (2021) 4, pp. 432-456

Persistent link: https://www.econbiz.de/10012609704

Effect of influencer marketing on online impulse purchase : the mediating role of consumer-brand engagement

Trivedi, Jay, P. - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 49-64

Persistent link: https://www.econbiz.de/10012605360

Managing online touchpoints for a consistent customer experience : cases from fashion retailing

Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: The art of digital marketing for fashion and luxury …, (pp. 365-395). 2021

Persistent link: https://www.econbiz.de/10012607445

How Does E-Commerce Impact the Type and Variety of Products Consumers Purchase in Non-Digital Goods Markets? Drivers of Long Tail Effects in Fashion Apparel

Ratchford, Brian T.; Soysal, Gonca; Zentner, Alejandro - 2021

With the fast-paced growth of e-commerce, it has been essential for both academicians and practitioners to understand how the ongoing shift to the online channel will impact the type and variety of products consumers purchase across the channels. Most of the literature examining the impact of...

Persistent link: https://www.econbiz.de/10013242449

Sustainably sustaining (online) fashion consumption : using influencers to promote sustainable (un)planned behaviour in Europe's millennials

Johnstone, Leanne; Lindh, Cecilia Thilenius - In: Journal of retailing and consumer services 64 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013209489

Clothing of righteousness : exploring tensions of halal maternity wear on online apparel websites

Krisjanous, Jayne; Allayarova, Nilufar; Kadirov, Djavlonbek - In: Journal of Islamic marketing 13 (2022) 5, pp. 1125-1142

Persistent link: https://www.econbiz.de/10013278935