Technology & Society. The rise of Asia as an important region for global business has been widely recognized as one of the most …-of-the-art reviews of Asian business in an expansive range of areas including: business organizations, strategic management, marketing …pt. I. Business strategy and organization -- pt. II. Business and marketing -- pt. III. Business-state relations -- pt …

Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how … to create effective marketing strategies that will help growing their businesses. Featuring top academics and … Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan …

This volume brings together the insights of theories of management and marketing to give an original, alternative view …, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto …