Is anybody out there? : the new blueprint for marketing communications in the 21st century
Mark Austin & Jim Aitchison
| Year of publication: |
2003
|
|---|---|
| Authors: | Austin, Mark ; Aitchison, John |
| Publisher: |
Singapore : Wiley |
| Subject: | Product management | Asia | Communication in marketing | Asien | Marktkommunikation | Marketing | Produktpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 251 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-82055-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004718751