Narrow search
Showing 31 - 40 of 93
Cover Image
How cannibalistic is the internet channel?
Deleersnyder, Barbara; Geyskens, Inge; Gielens, Katrijn; … - 2001
Persistent link: https://www.econbiz.de/10001640809
Cover Image
Establishing the internet channel : short-term pain but long-term gain?
Geyskens, Inge; Gielens, Katrijn; Dekimpe, Marnik G. - 2000
Persistent link: https://www.econbiz.de/10001578819
Cover Image
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver; Dekimpe, Marnik G.; … - In: Journal of retailing 98 (2022) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Cover Image
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne; Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of marketing 77 (2013) 4, pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Cover Image
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.; Geyskens, Inge; Gielens, Katrijn - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Cover Image
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver; Geyskens, Inge; Dekimpe, … - In: Journal of marketing research 57 (2020) 4, pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Cover Image
Retailing research in rapidly changing times : on the danger of being leapfrogged by practice
Dekimpe, Marnik G.; Geyskens, Inge - In: Journal of retailing 95 (2019) 1, pp. 6-9
Persistent link: https://www.econbiz.de/10012102901
Cover Image
The new regulator in town : the effect of walmart’s sustainability mandate on supplier shareholder value
Gielens, Katrijn; Geyskens, Inge; Deleersnyder, Barbara; … - In: Journal of marketing 82 (2018) 2, pp. 124-141
Persistent link: https://www.econbiz.de/10011810274
Cover Image
How to brand your private labels
Geyskens, Inge; Keller, Kristopher Oliver; Dekimpe, … - In: Business horizons 61 (2018) 3, pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Cover Image
The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty
Krishnan, Rekha; Geyskens, Inge; Steenkamp, … - In: Strategic management journal 37 (2016) 12, pp. 2521-2542
Persistent link: https://www.econbiz.de/10011578063