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ECONIS (ZBW)
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31
How cannibalistic is the internet channel?
Deleersnyder, Barbara
;
Geyskens, Inge
;
Gielens, Katrijn
; …
-
2001
Persistent link: https://www.econbiz.de/10001640809
Saved in:
32
Establishing the internet channel : short-term pain but long-term gain?
Geyskens, Inge
;
Gielens, Katrijn
;
Dekimpe, Marnik G.
-
2000
Persistent link: https://www.econbiz.de/10001578819
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33
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
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34
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
35
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
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36
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
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37
Retailing research in rapidly changing times : on the danger of being leapfrogged by practice
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 6-9
Persistent link: https://www.econbiz.de/10012102901
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38
The new regulator in town : the effect of walmart’s sustainability mandate on supplier shareholder value
Gielens, Katrijn
;
Geyskens, Inge
;
Deleersnyder, Barbara
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011810274
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39
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
40
The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty
Krishnan, Rekha
;
Geyskens, Inge
;
Steenkamp, …
- In:
Strategic management journal
37
(
2016
)
12
,
pp. 2521-2542
Persistent link: https://www.econbiz.de/10011578063
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