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1
Unterschiede in der interkulturellen und individuellen Technologiewahrnehmung und deren Einfluss auf die Adoptionsbereitschaft
Pu, Zijian
-
2016
Persistent link: https://www.econbiz.de/10011561360
Saved in:
2
Stock market reaction to green vehicle innovation
Ba, Sulin
;
Lisic, Ling Lei
;
Liu, Qindong
;
Stallaert, Jan
- In:
Production and operations management : an international …
22
(
2013
)
4
,
pp. 976-990
Persistent link: https://www.econbiz.de/10009791611
Saved in:
3
When 1 + 1 > 2 : how investors react to new product releases announced concurrently with other corporate news
Warren, Nooshin L.
;
Sorescu, Alina
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011697512
Saved in:
4
Media endorsements of new product announcements : a new marketing strategy
Doukas, Angelos J.
;
Guo, Jie Michael
;
Lam, Herbert Y. T.
; …
- In:
European financial management : the journal of the …
22
(
2016
)
3
,
pp. 394-426
Persistent link: https://www.econbiz.de/10011711835
Saved in:
5
Innovation adoption : an integrative model
Spanos, Yiannis E.
- In:
Spudai / University of Piraeus : journal of economics …
59
(
2009
)
1/2
,
pp. 100-124
Persistent link: https://www.econbiz.de/10010200271
Saved in:
6
Adopting industrial designs : further IP protection for US start-ups?
Power, Bernadette
;
Reid, Gavin C.
- In:
Applied economics letters
30
(
2023
)
2
,
pp. 136-140
Persistent link: https://www.econbiz.de/10013553026
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7
First to market : is technological innovation in new product development profitable in health care industries?
Xin, Jenny Y.
;
Yeung, Andy C. L.
;
Cheng, T. C. E.
- In:
International journal of production economics
127
(
2010
)
1
,
pp. 129-135
Persistent link: https://www.econbiz.de/10008652489
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8
International diversification and the market value of new product introduction
Wang, Chi-feng
;
Chen, Li-yu
;
Chang, Shao-chi
- In:
Journal of international management
17
(
2011
)
4
,
pp. 333-347
Persistent link: https://www.econbiz.de/10009405775
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9
When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo
;
Liu, Yong
;
Zhang, Jurui
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
Saved in:
10
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
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