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ECONIS (ZBW)
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Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
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2
The effects of processing mode and brand scandals on copycat product evaluations
Braxton, Dominique F.
;
Muehling, Darrel D.
;
Joireman, Jeff
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10012203291
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3
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
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4
The moderating effect of message response involvement on the processing of comparative and noncomparative advertising
Muehling, Darrel D.
-
1985
Persistent link: https://www.econbiz.de/10004143468
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5
The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Young, Charles
;
Gillespie, Brian
;
Otto, Christian
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10012118868
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6
Bridging the academic-practice gap through big data research
Gillespie, Brian
;
Otto, Christian
;
Young, Charles
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
1
,
pp. 11-13
Persistent link: https://www.econbiz.de/10011878064
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7
Service design via the global web : global companies serving local markets
Gillespie, Brian
- In:
Design thinking : integrating innovation, customer …
,
(pp. 205-218)
.
2010
Persistent link: https://www.econbiz.de/10003951967
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8
Clearance vs. sale : promotion keywords and their implications for retailers and public policy
Gillespie, Brian
;
Manning, Kenneth C.
;
Ferrell, Odies C.
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10014426268
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9
DEVELOPMENT - Service Design via the Global Web: Global Companies Serving Locl Markets - Maintaining a consistently on-brand web presence is particularly tough for global businesse...
Gillespie, Brian
- In:
Design management review
19
(
2008
)
1
,
pp. 44-52
Persistent link: https://www.econbiz.de/10008074304
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10
BOOK NOTES - Invisible Advantage
Low, Jonathon
;
Kalafut, Pamela Cohen
;
Gillespie, Brian
- In:
Design management journal
14
(
2003
)
1
,
pp. 93
Persistent link: https://www.econbiz.de/10007161691
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