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84
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15
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14
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14
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Industrial marketing management : the international journal for industrial and high-tech firms
14
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6
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5
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3
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ECONIS (ZBW)
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21
Alliance-based new product development success: the role of formalization in exploration and exploitation contexts
Lambe, C. Jay
;
Morgan, Robert
;
Sheng, Shibin
;
Kutwaroo, …
- In:
Journal of business-to-business marketing
16
(
2009
)
3
,
pp. 242-275
Persistent link: https://www.econbiz.de/10003891853
Saved in:
22
Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.
;
Morgan, Robert
;
Autry, Chad W.
- In:
Strategic management journal
30
(
2009
)
12
,
pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
Saved in:
23
Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth
Hughes, Matthew
;
Morgan, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 651-661
Persistent link: https://www.econbiz.de/10003483605
Saved in:
24
Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.
;
Morgan, Robert
;
Cadogan, John W.
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
Saved in:
25
Realizing product-market advantage in high-technology international new ventures : the mediating role of ambidextrous innovation
Hughes, Matthew
;
Martin, Silvia L.
;
Morgan, Robert
; …
- In:
Journal of international marketing
18
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10008773330
Saved in:
26
Theories of international trade, foreign direct investment and firm internationalization : a critique
Morgan, Robert
;
Katsikeas, Constantine S.
-
2007
Persistent link: https://www.econbiz.de/10003583410
Saved in:
27
A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers
Thorpe, Eleri R.
;
Morgan, Robert
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003494025
Saved in:
28
Managerial, organizational, and external drivers of sales effectiveness in export market ventures
Katsikea, Evangelia
;
Theodosiou, Marios
;
Morgan, Robert
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 270-283
Persistent link: https://www.econbiz.de/10003507984
Saved in:
29
Stimulating dynamic value : social capital and business incubation as a pathway to competitive success
Hughes, Matthew
;
Ireland, R. Duane
;
Morgan, Robert
- In:
Long range planning : LRP ; international journal of …
40
(
2007
)
2
,
pp. 154-177
Persistent link: https://www.econbiz.de/10003512621
Saved in:
30
Strategic management : competitiveness and globalization ; concepts only
Volberda, Henk W.
;
Morgan, Robert
;
Reinmoeller, Patrick
; …
-
2011
Persistent link: https://www.econbiz.de/10009009271
Saved in:
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