Narrow search
Showing 31 - 40 of 171
Cover Image
Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects
Chuang, Fu-mei; Morgan, Robert; Robson, Matthew J. - In: Journal of strategic marketing 20 (2012) 3, pp. 267-286
Persistent link: https://www.econbiz.de/10009575417
Cover Image
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert (contributor) - 2011
Persistent link: https://www.econbiz.de/10009314493
Cover Image
Customer and competitor insights, new product development competence, and new product creativity : differential, integrative, and substitution effects
Chuang, Fu-Mei; Morgan, Robert; Robson, Matthew J. - In: The journal of product innovation management : an … 32 (2015) 2, pp. 175-182
Persistent link: https://www.econbiz.de/10010511324
Cover Image
Why people quit : explaining employee turnover intentions among export sales managers
Katsikea, Evangelia; Theodosiou, Marios; Morgan, Robert - In: International business review : the official journal of … 24 (2015) 3, pp. 367-379
Persistent link: https://www.econbiz.de/10011279700
Cover Image
Value in business and industrial marketing : past, present, and future
Lindgreen, Adam; Hingley, Martin K.; Grant, David B.; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
Cover Image
A value-in-process analysis of relationship interactions in non-equity alliances
Toon, Mark A.; Robson, Matthew J.; Morgan, Robert - In: Industrial marketing management : the international … 41 (2012) 1, pp. 186-196
Persistent link: https://www.econbiz.de/10009513189
Cover Image
Peter Drucker on marketing : an exploration of five tenets
Uslay, Can; Morgan, Robert; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
Cover Image
Export stimuli : export intention compared with export activity
Morgan, Robert; Katsikeas, Constantine S. - 2008
Persistent link: https://www.econbiz.de/10003655303
Cover Image
Processes and integration in the interaction of purchasing and marketing : considering synergy and symbiosis
Toon, Mark A.; Morgan, Robert; Lindgreen, Adam; … - In: Industrial marketing management : the international … 52 (2016), pp. 74-81
Persistent link: https://www.econbiz.de/10011447493
Cover Image
Innovation in banking : new structures and systems
Morgan, Robert; Cronin, Eileen; Severn, Mark - In: Developing strategies for competitive advantage, (pp. 23-37). 1999
Persistent link: https://www.econbiz.de/10001648537