Purpose - An oral history to examine the evolution of the empowered consumer and brand consciousness from 1918 to 1965 as a critical analysis of mass consumer culture in Britain. Design/methodology/approach - The authors trace the changing experience of consumer empowerment and importantly show...

1. Mobility, migration and history : football and early transnational networks / Pierre Lanfranchi & Matthew Taylor -- 2. Chasing the ball : the motivations, experiences and effects of migrant professional footballers / Richard Elliott -- 3. Football and migration : a contemporary geographical...