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Employing a dramaturgical lens to the interpretation of brand online social networking

Lim, Heejin; Schumann, David W. - In: Qualitative Market Research: An International Journal 22 (2019) 3, pp. 278-300

Purpose: Brand online social networking (BOSN) is a novel marketing phenomenon in which companies initiate and cultivate relationships with their customers through online social networking (OSN) sites. Because of its openness to the public, BOSN is distinct from a traditional brand community....

Persistent link: https://www.econbiz.de/10012079160

History of consumer psychology

Schumann, David W.; Haugtvedt, Curtis P.; Davidson, Edith - In: Handbook of consumer psychology, (pp. 3-28). 2008

Persistent link: https://www.econbiz.de/10003716139

Toward a conceptualization of customer productivity : the customer's perspective on transforming customer labor into customer outcomes using technology-based self-service options

Anitsal, Ismet; Schumann, David W. - In: Journal of marketing theory and practice 15 (2007) 4, pp. 349-363

Persistent link: https://www.econbiz.de/10003745498

Internet advertising : theory and research

Schumann, David W. (ed.) - 2007 - Rev. ed.

Persistent link: https://www.econbiz.de/10003321129

Proposing and testing the contextual gender influence theory : an examination of gender influence types on trust of computer agents

Lee, Eun-Ju; Schumann, David W. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 440-450

Persistent link: https://www.econbiz.de/10003884439

Consideration of an expected future deal in assessing the value of a present deal : forward-looking bargain shopping

Kwon, Kyoung-nan; Schumann, David W.; Fairhurst, Ann - In: Journal of business research : JBR 63 (2010) 1, pp. 84-90

Persistent link: https://www.econbiz.de/10003909554

Ethnicity, race, and brand connections

Schumann, David W.; Davidson, Edith F.; Satinover, Bridget - In: Handbook of brand relationships, (pp. 213-229). 2009

Persistent link: https://www.econbiz.de/10003915602

The Internet waits for no one

Thorson, Esther; Duffy, Margaret; Schumann, David W. - In: Internet advertising : theory and research, (pp. 3-13). 2007

Persistent link: https://www.econbiz.de/10003530300

The process and consequences of cognitive filtering of Internet content : handling the glut of internet advertising

Hood, Karen; Schumann, David W. - In: Internet advertising : theory and research, (pp. 185-202). 2007

Persistent link: https://www.econbiz.de/10003530789

Where are our trends leading us? : questions about the future

Schumann, David W.; Thorson, Esther - In: Internet advertising : theory and research, (pp. 475-483). 2007

Persistent link: https://www.econbiz.de/10003530934