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Profitable growth through international high-technology product and market development
Veilleux, Sophie; Haskell, Nancy; Béliveau, Donald - In: International journal of entrepreneurship and small business 35 (2018) 3, pp. 408-427
Persistent link: https://www.econbiz.de/10011982639
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A services perspective for text message coupon customization
Bacile, Todd J.; Goldsmith, Ronald E. - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 244-257
Persistent link: https://www.econbiz.de/10009486393
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The empirical link between relationship marketing tools and consumer retention in retail marketing
Bojei, Jamil; Julian, Craig C.; Wel, Che Aniza Binti Che; … - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 171-181
Persistent link: https://www.econbiz.de/10009766229
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Marketing services globally : a fourfold typology
Kesavan, Ram; Mascarenhas, Oswald; Bernacchi, Michael; … - In: Services marketing quarterly 35 (2014) 3, pp. 187-205
Persistent link: https://www.econbiz.de/10010401584
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Services customization using web technologies
Kardaras, Dimitrios; Karakostas, Bill - 2012
Persistent link: https://www.econbiz.de/10009684354
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Quo vadis Unternehmensführung? : über die nicht vorhandene Dichotomie von Sach- und Dienstleistungsunternehmen
Brösel, Gerrit; Dintner, Rolf; Keuper, Frank - In: Banken, Finanzierung und Unternehmensführung : …, (pp. 11-28). 2004
Persistent link: https://www.econbiz.de/10002515939
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Mass Customization im Dienstleistungsbereich - theoretische Fundierung und praktische Umsetzung eines Konzeptes zur Erlangung hybrider Wettbewerbsvorteile
Büttgen, Marion - In: Neue Entwicklungen im Dienstleistungsmarketing : …, (pp. 257-285). 2002
Persistent link: https://www.econbiz.de/10001662792
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Services customization using web technologies
Kardaras, Dimitrios - 2012
1. E-service customization: the provider perspective -- 2. E-service customization: the consumer perspective -- 3. Technologies for e-service customization -- 4. E-service composition -- 5. Service customization strategies -- 6. Business processes design for service customization -- 7. Case...
Persistent link: https://www.econbiz.de/10011727407
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Systemic design & mass customised service delivery : one-stop services for university students in Taiwan
Pham, Duong Thuy; Lai, Wenhsiang - In: International journal of applied business and economic … 18 (2020) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012503881
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Growing modular : mass customization of complex products, services and software
Kratochvil, Milan; Carson, Charles - 2005
Persistent link: https://www.econbiz.de/10002392716