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Mahindra electric cars : challenges of driving a revolution in the Indian market
Dhote, Tripti; Chaitanya P.K.; Mandot, Juhi - In: Asian journal of management cases 20 (2023) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10014229839
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Corporate allies or adversaries : an exploration of the relationship between public relations and marketing among Ghanaian practitioners
Anani-Bossman, Albert; Akusua Agyapomaa Obeng, Samuela - In: Journal of marketing communications 30 (2024) 3, pp. 283-300
Persistent link: https://www.econbiz.de/10014529294
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Optimising performance by fusion of business intelligence and marketing mix in decision making process
Saini, Ankur; Rajesh, Anupama - In: International journal of management and decision making … 23 (2024) 4, pp. 415-437
Persistent link: https://www.econbiz.de/10015067127
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Chinese Marketing and Management Scales
Yau, Oliver H.; Lee, Bernard - 2024
: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China …. --Prof. Christine Ennew, PhD, Emeritus Professor of Marketing, Warwick Business School The authors’ commitment to academic …
Persistent link: https://www.econbiz.de/10015075815
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Understanding the synergy between quality management and market orientation : a systematic literature review and identification of research avenues
El Manzani, Younès - In: International journal of business excellence : IJBEX 34 (2024) 1, pp. 52-84
Persistent link: https://www.econbiz.de/10015075401
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Performance marketing model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan - In: Expert journal of marketing 5 (2017) 1, pp. 1-9
and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …
Persistent link: https://www.econbiz.de/10011764060
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Structure and constituents of digital marketing systems
Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10012221394
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Competition and marketing strategies in the pharmaceutical industry
Slatter, Stuart S.; Slatter, Stuart St. P. - 1977
Persistent link: https://www.econbiz.de/10000001252
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Marktsegmentierung im Handel
Baum, Frank - 1994 - 1. Aufl
Persistent link: https://www.econbiz.de/10000891061
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Segmentation marketing : new methods for capturing business markets
Berrigan, John; Finkbeiner, Carl - 1992 - 1. ed
Persistent link: https://www.econbiz.de/10000854741