Narrow search
Showing 1 - 10 of 29,328
Cover Image
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Cover Image
Viewer responses to character race and social status in advertising : blacks see color, whites see class
Hoplamazian, Gregory J.; Appiah, Osei - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 57-76
Persistent link: https://www.econbiz.de/10009770275
Cover Image
Judgment is not color blind : the impact of automatic color preference on product and advertising preferences
Kareklas, Ioannis; Brundel, Frédéric F.; Coulter, Robin A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 87-95
Persistent link: https://www.econbiz.de/10010359875
Cover Image
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther - In: Journal of advertising research 54 (2014) 3, pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
Cover Image
Black or white? : the effects of a larger-bodied model’s race on evaluations of body-sensitive products
Nichols, Bridget Satinover; Raska, David - In: Journal of marketing communications 26 (2020) 5, pp. 549-570
Persistent link: https://www.econbiz.de/10012263742
Cover Image
The influence of cognitive load on nonverbal accuracy of caucasian and African-American targets : implications for ad processing
Andrzejewski, Susan A.; Podoshen, Jeffrey S. - In: Journal of international consumer marketing 29 (2017) 2, pp. 83-90
Persistent link: https://www.econbiz.de/10011690498
Cover Image
Relationship between Spokesperson's gender and advertising color temperature in a framework of advertising effectiveness
Pilelienė, Lina; Grigaliūnaitė, Viktorija - In: Scientific Annals of Economics and Business 64 (2017), pp. 1-13
Persistent link: https://www.econbiz.de/10011866189
Cover Image
How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
Cover Image
Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon; Bennett, Gregg; Ballouli, Khalid - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 3, pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
Cover Image
Diversity in Advertising in Times of Racial Unrest
Hartmann, Jochen; Netzer, Oded; Zalta, Rachel - 2023
examines racial diversity in U.S. digital advertising, analyzing both the diversity of ads distributed to consumers (supply …) and consumer reactions to diverse ads (demand). We also investigate the change in advertising diversity (supply and demand … within a few months. Overall, our findings indicate that diverse advertising can create a win-win opportunity, promoting …
Persistent link: https://www.econbiz.de/10014360482