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Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell; Good, Megan C.; Hyman, Michael R. - In: International journal of retail & distribution management 45 (2017) 11, pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
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Critical historical research method and marketing scholarship
Yan, Qiang; Hyman, Michael R. - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 841-864
Persistent link: https://www.econbiz.de/10011935679
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Teaching ethics to marketing and logistics majors : a transformative learning experiment
Aguirre, Grant; Hyman, Michael R.; Goudge, Darrell; … - In: Journal of education for business 92 (2017) 3, pp. 121-128
Persistent link: https://www.econbiz.de/10011735793
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A macromarketing prescription for Covid-19 : solidarity and care ethics
Shabbir, Haseeb A.; Hyman, Michael R.; Kostyk, Alena - In: Journal of macromarketing 41 (2021) 2, pp. 181-193
Persistent link: https://www.econbiz.de/10012521248
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Disruptive events and associated discontinuities : a macromarketing prescription
Hyman, Michael R.; Kostyk, Alena; Shabbir, Haseeb A. - In: Journal of macromarketing 41 (2021) 3, pp. 441-448
Persistent link: https://www.econbiz.de/10012593629
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Big data : data visualization and quantitative research apps
Lukošius, Vaidas; Hyman, Michael R. - In: Quantitative research methods in consumer psychology : …, (pp. 166-193). 2019
Persistent link: https://www.econbiz.de/10011954811
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Using surveytainment to counter declining survey data quality
Kostyk, Alena; Zhou, Wenkai; Hyman, Michael R. - In: Journal of business research : JBR 95 (2019), pp. 211-219
Persistent link: https://www.econbiz.de/10011979882
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Positive liberty, negative liberty, and marketing regulations : a holistic analysis
Yan, Qiang; Hyman, Michael R. - In: Journal of macromarketing 44 (2024) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10014584706
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A synthetic model of Chinese business ethics in business-to-business contexts
Yan, Qiang; Hyman, Michael R.; Aguirre, Grant C.; Zhou, … - In: Journal of business-to-business marketing 31 (2024) 1, pp. 67-86
Persistent link: https://www.econbiz.de/10014514706
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Are structural equation models theories and does it matter?
Trafimow, David; Hyman, Michael R.; Kostyk, Alena - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 248-263
Persistent link: https://www.econbiz.de/10014251317