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Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.; Alexandris, Kostas; Cornwell, T. … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
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Testing the role of sport event personality on the development of event involvement and loyalty : the case of mountain running races
Alexandris, Kostas - In: International journal of event and festival management 7 (2016) 1, pp. 2-10
Persistent link: https://www.econbiz.de/10011578744
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Delineating the effect of market orientation on services performance: a component-wise approach
Tsiotsou, Rodoula H. - In: The service industries journal 30 (2010) 3/4, pp. 375-403
Persistent link: https://www.econbiz.de/10003980716
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Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H. - In: Journal of marketing communications 19 (2013) 2, pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
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Sport team loyalty : integrating relationship marketing and a hierarchy of effects
Tsiotsou, Rodoula H. - In: The journal of services marketing 27 (2013) 6, pp. 458-471
Persistent link: https://www.econbiz.de/10010198152
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Developing brand loyalty in services : a hierarchy of effects model
Tsiotsou, Rodoula H. - In: Delivering value in turbulent times : AMA Summer …, (pp. 391-398). 2012
Persistent link: https://www.econbiz.de/10010191482
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Social media and customer engagement
Tsiotsou, Rodoula H. - In: The Routledge handbook of service research insights and …, (pp. 373-387). 2020
Persistent link: https://www.econbiz.de/10012238678
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Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H. - In: International journal of retail and distribution management 50 (2022) 2, pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
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From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H. - In: A Research Agenda for Service Marketing, (pp. 299-324). 2024
Persistent link: https://www.econbiz.de/10014518462
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The brand personality of professional football teams
Papadimitriou, Dimitra; Kaplanidou, Kyriaki; … - In: Sport, Business and Management: An International Journal 9 (2019) 5, pp. 443-459
Purpose: The purpose of this paper is to test the psychometric properties of the Team Brand Personality Scale by Blank et al. (2013, 2018) in the context of the professional football clubs in Greece, based on the perceptions of fans for their own team and the rival team. The brand personality...
Persistent link: https://www.econbiz.de/10012079561