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61
Brand new ventures? : insights on start-ups' branding practices
Bresciani, Sabrina
;
Eppler, Martin J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008658562
Saved in:
62
Special issue: Entrepreneurial marketing
2011
Persistent link: https://www.econbiz.de/10008987870
Saved in:
63
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
64
Fostering Chinese firms through entrepreneurship, globalization, and international finance
McManus, John
;
Ardley, Dr Barry
;
Floyd, David
- In:
Strategic change : SC ; briefings in entrepreneurial finance
21
(
2012
)
3/4
,
pp. 179-191
Persistent link: https://www.econbiz.de/10009570627
Saved in:
65
Entrepreneurial marketing and capital acquisition
Schulte, Reinhard
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 471-484
Persistent link: https://www.econbiz.de/10009577144
Saved in:
66
Entrepreneurial orientation, market orientation and internationalisation in born global small and micro-businesses
Arpa, Claire
;
Tiernan, Siobhan
;
O'Dwyer, Michele
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10009577146
Saved in:
67
Special issue: New perspectives on entrepreneurial marketing
Gundolf, Katherine
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577156
Saved in:
68
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
69
Exploring market orientation in new export ventures
Evers, Natasha
- In:
International journal of entrepreneurship and …
13
(
2011
)
3/4
,
pp. 357-376
Persistent link: https://www.econbiz.de/10009153188
Saved in:
70
Symbiotic venture and social capital : the effects of market orientation on small entrepreneur firms in China
Li, Ji
;
Cai, Zhenyao
;
Zhu, Hong
;
Huang, Jun
;
Shi, Shengping
- In:
South Asian journal of management : SAJM
19
(
2012
)
1
,
pp. 7-31
Persistent link: https://www.econbiz.de/10009550761
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