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This research examines the influence of voice pitch in a status-signaling product’s marketing stimuli on consumer attitude toward the product. Drawing from research on mental association and acoustic pitch, we hypothesize that low-pitched voices positively affect consumers’ attitudes toward...
Persistent link: https://www.econbiz.de/10014085401
A multicriteria fuzzy decision-making method based on weighted correlation coefficients using entropy weights is proposed under intuitionistic fuzzy environment for some situations where the information about criteria weights for alternatives is completely unknown. To determine the entropy...
Persistent link: https://www.econbiz.de/10008551270
This paper is devoted to study the effects arising from imposing a value-at-risk (VaR) constraint in the mean–variance portfolio selection problem for an insurer who receives a stochastic cash flow which he must then invest in a continuous-time financial market. For simplicity, we assume that...
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Psychological contracts are more likely to be fulfilled when the parties to the contract develop mutuality (agreement) concerning the expectations and obligations of both parties. This study explores the impact of psychological contract mutuality about career development responsibility and job...
Persistent link: https://www.econbiz.de/10010573677
Purpose Although many service organizations have adopted a productivity orientation to respond to increasing market challenges, the unanticipated downside effect of such an orientation is not well understood. For managers, it is interesting to know if this strategic initiative is working and how...
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