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Qualitative approaches to life course research : linking life story to gift giving
Minowa, Yuko; Belk, Russell W. - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 60-75
Persistent link: https://www.econbiz.de/10012257926
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The analogue diaries of postdigital consumption
Humayun, Mariam; Belk, Russell W. - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
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On the persuasiveness of similar others : the role of mentalizing and the feeling of certainty
Vikas, Ram Manohar; Varman, Rohit; Belk, Russell W. - In: Journal of consumer research : JCR ; an … 42 (2015) 3, pp. 472-498
Persistent link: https://www.econbiz.de/10011583464
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Consumer culture theory
Özçaglar-Toulouse, Nil (ed.); Rinallo, Russell (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011586593
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Judith Butler on performativity and precarity : exploratory thoughts on gender and violence in India
Joy, Annamma; Belk, Russell W.; Bhardwaj, Rishi - In: Gendering theory in marketing and consumer research, (pp. 187-193). 2017
Persistent link: https://www.econbiz.de/10011610806
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Qualitative consumer & marketing research
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2012
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research
Persistent link: https://www.econbiz.de/10011681072
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Handbook of the sharing economy
Belk, Russell W. (ed.); Eckhardt, Giana M. (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012108779
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No assemblage required : on pursuing original consumer culture theory
Belk, Russell W.; Sobh, Rana - In: Marketing theory 19 (2019) 4, pp. 489-507
Persistent link: https://www.econbiz.de/10012109437
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"Satoshi is dead. Long live Satoshi" : the curious case of Bitcoin's creator
Humayun, Mariam; Belk, Russell W. - In: Consumer culture theory, (pp. 19-35). 2018
Persistent link: https://www.econbiz.de/10011825280
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Performance theory and consumer engagement : wine-tourism experiences in South Africa and India
Joy, Annamma; Belk, Russell W.; Charters, Steve; Wang, … - In: Consumer culture theory, (pp. 163-187). 2018
Persistent link: https://www.econbiz.de/10011825300