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Coordination of price promotio...
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Showing
11
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11
The effects of direct experience on consumer product evaluation
Groot, I. Manon de
;
Antonides, Gerrit
;
Read, Daniel
; …
- In:
The journal of socio-economics
38
(
2009
)
3
,
pp. 509-518
Persistent link: https://www.econbiz.de/10003882447
Saved in:
12
Pay-What-You-Want : Praxisrelevanz und
Konsumentenverhalten
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of business economics : JBE
80
(
2010
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
Saved in:
13
Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh
;
Rao, Raghunath Singh
;
Monga, Ashwani
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10003940511
Saved in:
14
Consumer response to promotions in the presence of surcharge: implications for online retailing
Chatterjee, Patrali
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10003989247
Saved in:
15
Effect of price-discount distribution in multi-unit price promotions on consumers' willingness to pay, sales value, and retailers' revenue
Akaichi, Faical
;
Nayga, Rodolfo M.
;
Gil, José María
- In:
Agribusiness : an internat. journal
31
(
2015
)
1
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011347564
Saved in:
16
The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
Saved in:
17
Effects of price promotions on purchase intentions in post-promotion periods
Bambauer-Sachse, Silke
;
Massera, Laura
- In:
Die Unternehmung : Swiss journal of business research …
72
(
2018
)
2
,
pp. 126-145
Persistent link: https://www.econbiz.de/10011871317
Saved in:
18
Do consumers appreciate promotional gifts?
Hudik, Marek
;
Karlíček, Miroslav
;
Říha, David
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10014275986
Saved in:
19
Essays on consumer participation in pricing
Akbari, Karl Behruz Homayun
-
2020
Persistent link: https://www.econbiz.de/10014441349
Saved in:
20
Consumer willingness to pay for in-flight service and comfort levels : a choice experiment
Balcombe, Kelvin G.
;
Fraser, Iain M.
;
Harris, Liam
- In:
Journal of air transport management
15
(
2009
)
5
,
pp. 221-226
Persistent link: https://www.econbiz.de/10003874391
Saved in:
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