Narrow search
Showing 41 - 50 of 142
Cover Image
New research on environmentally responsible consumption behavior and green business strategies
Manrai, Ajay K. - In: Journal of global marketing 31 (2018) 4, pp. 229-230
Persistent link: https://www.econbiz.de/10011963124
Cover Image
Advances in cross-cultural research on consumer behavior and business strategies
Manrai, Ajay K. - In: Journal of global marketing 31 (2018) 5, pp. 293-294
Persistent link: https://www.econbiz.de/10011963142
Cover Image
New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K. - In: Journal of global marketing 32 (2019) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012201002
Cover Image
New research on the determinants and effects of cultural context in international marketing : editorial
Manrai, Ajay K. - In: Journal of global marketing 32 (2019) 2, pp. 65-66
Persistent link: https://www.econbiz.de/10012201009
Cover Image
New research on designing elements of an international marketing mix : editorial
Manrai, Ajay K. - In: Journal of global marketing 32 (2019) 3, pp. 137-138
Persistent link: https://www.econbiz.de/10012201017
Cover Image
New perspectives in international consumer behavior research : editorial
Manrai, Ajay K. - In: Journal of global marketing 32 (2019) 4, pp. 217-218
Persistent link: https://www.econbiz.de/10012201027
Cover Image
Special issue: digital marketing and online consumer behavior in China : editorial
Manrai, Ajay K. - In: Journal of global marketing 32 (2019) 5, pp. 303-305
Persistent link: https://www.econbiz.de/10012201052
Cover Image
New empirical and theoretical insights on country of origin research : editorial
Manrai, Ajay K. - In: Journal of global marketing 33 (2020) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012201058
Cover Image
Cross-cultural comparisons and explorations in advertising effectiveness and services marketing
Manrai, Ajay K. - In: Journal of global marketing 30 (2017) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011779358
Cover Image
Effect of ethnocentrism on consumer behavior and marketing strategy in global societies
Manrai, Ajay K. - In: Journal of global marketing 30 (2017) 2, pp. 53-54
Persistent link: https://www.econbiz.de/10011779395