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The relationship between supplier development and firm performance : the mediating role of marketing process improvement
Asare, Anthony K.; Brashear-Alejandro, Thomas; Yang, Jing; … - In: The journal of business & industrial marketing 28 (2013) 6, pp. 523-532
Persistent link: https://www.econbiz.de/10009790072
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The value relevance of brand equity, intellectual capital and intellectual capital management capability
Yang, Jing; Brashear-Alejandro, Thomas; Asare, Anthony - In: Journal of strategic marketing 23 (2015) 6, pp. 543-559
Persistent link: https://www.econbiz.de/10011478818
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B2B technology adoption in customer driven supply chains
Asare, Anthony K.; Brashear-Alejandro, Thomas; Kang, Jun - In: The journal of business & industrial marketing 31 (2016) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10011539305
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International salesforce management
Brashear-Alejandro, Thomas - In: The SAGE handbook of international marketing, (pp. 429-448). 2009
Persistent link: https://www.econbiz.de/10003792176
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A profile of the Internet shopper : evidence from six countries
Brashear-Alejandro, Thomas; Kashyap, Vishal; Musante, … - In: Journal of marketing theory and practice 17 (2009) 3, pp. 267-281
Persistent link: https://www.econbiz.de/10003867506
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Development and validation of scales to measure attitudes influencing monetary donations to charitable organizations
Webb, Deborah J.; Green, Corliss L.; … - 2007
Persistent link: https://www.econbiz.de/10003540258
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Revisiting and replicating the dominant logic on salesperson job satisfaction, organizational commitment, and turnover
Rajabi, Reza; Boles, James Sanders; Brashear-Alejandro, … - In: Journal of business research : JBR 126 (2021), pp. 524-532
Persistent link: https://www.econbiz.de/10012494314
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Qualitative methods in international sales research : cross-cultural considerations
Javalgi, Rajshekhar G.; Granot, Elad; … - In: The journal of personal selling & sales management : JPSSM 31 (2011) 2, pp. 157-170
Persistent link: https://www.econbiz.de/10009127296
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Leveraging loyalty programs to build custome-company identification
Brashear-Alejandro, Thomas; Kang, Jun; Groza, Mark D. - In: Journal of business research : JBR 69 (2016) 3, pp. 1190-1198
Persistent link: https://www.econbiz.de/10011440269
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Female consumers : decision-making in brand-driven retail
Granot, Elad; Greene, Henry; Brashear-Alejandro, Thomas - In: Journal of business research : JBR 63 (2010) 8, pp. 801-808
Persistent link: https://www.econbiz.de/10009238396