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A market experiment on trade promotion budget and allocation
Gómez, Miguel I.; Rao, Vithala R.; Hong, Yuan - 2009
Persistent link: https://www.econbiz.de/10003941808
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New product preannouncement as a signaling strategy : an audience-specific review and analysis
Su, Meng; Rao, Vithala R. - In: The journal of product innovation management : an … 27 (2010) 5, pp. 658-672
Persistent link: https://www.econbiz.de/10008649328
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How is manifest branding strategy related to the intangible value of a corporation
Rao, Vithala R.; Agarwal, Manoj Kumar; Dahlhoff, Denise - 2010
Persistent link: https://www.econbiz.de/10003924391
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Reexamining Bayesian model-comparison evidence of cross-brand pass-through
Duan, Jason A.; McAlister, Leigh; Sinha, Shameek - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 550-561
Persistent link: https://www.econbiz.de/10009160766
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How peer influence affects attribute preferences : a Bayesian updating mechanism
Narayan, Vishal; Rao, Vithala R.; Saunders, Carolyne - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 368-384
Persistent link: https://www.econbiz.de/10009006822
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Deriving joint space positioning maps from consumer preference ratings
DeSarbo, Wayne; Park, Joonwook; Rao, Vithala R. - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009125081
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Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan; Gómez, Miguel I.; Rao, Vithala R. - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
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Measuring consumer-based brand equity for Indian business schools
Sharma, Ashita Aggarwal; Rao, Vithala R.; Popli, Sapna - In: Journal of marketing for higher education 23 (2013) 2, pp. 175-203
Persistent link: https://www.econbiz.de/10010232445
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Timing decisions of new product preannouncement and launch with competition
Su, Meng; Rao, Vithala R. - In: International journal of production economics 129 (2011) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10008779648
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Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 2001
Persistent link: https://www.econbiz.de/10001690252