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Spanning silos : the new CMO imperative
Aaker, David A. - 2008
Persistent link: https://www.econbiz.de/10003685363
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Exporting under private labels : conditions and influencing factors
Timmor, Yaron; Zif, Jay Jehiel - In: Global business & economics review 10 (2008) 1, pp. 35-57
Persistent link: https://www.econbiz.de/10003688421
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Marktkommunikation in China : Besonderheiten und Beispiele
Du, Mingming - 2008
Persistent link: https://www.econbiz.de/10003704502
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International multi-channel marketing research
Wang, Ying; Hauser, William J.; Wilkinson, Timothy J. - 2007
Persistent link: https://www.econbiz.de/10003522139
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The new global marketing realities
Knight, Gary A. - 2007
Persistent link: https://www.econbiz.de/10003537037
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The value of qualitative research for international marketers : cross-cultural issues and recommendations
Javalgi, Rajshekhar G.; Young, Robert B.; Scherer, Robert F. - 2007
Persistent link: https://www.econbiz.de/10003537239
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It is the distribution, stupid!
Thomas, Andrew R.; Wilkinson, Timothy J. - 2007
Persistent link: https://www.econbiz.de/10003537255
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Franchising als internationale Marketingstrategie
Eilart, Susanne; Nahrstedt, Eva - In: Ausgewählte Fragestellungen im internationalen Marketing, (pp. 61-141). 2010
Persistent link: https://www.econbiz.de/10003986765
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Opportunities and pitfalls of Chinese agricultural businesses to become international brands
Herstein, Ram; Zwilling, Moti; Jaffe, Eugene D. - In: International journal of Chinese culture and management … 3 (2010) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10008653794
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Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
Sousa, Carlos M. P.; Lengler, Jorge - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 591-610
Persistent link: https://www.econbiz.de/10003874178