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Entwicklung eines Design Science Research Frameworks für das Marketing Management : Design Science Research am Beispiel eines Forschungsvorhabens zur Optimierung der Sender-Empfäng...

Birne, Stefan; Piazolo, Felix - In: Transformation in den Wirtschaftswissenschaften : …, (pp. 35-50). 2021

Persistent link: https://www.econbiz.de/10013205496

Brand loyalty through brand tribalism : an anthropological perspective

Gonçalves Filho, Cid; Chinelato, Flavia Braga; Couto, … - In: Management research review 45 (2022) 6, pp. 735-759

Persistent link: https://www.econbiz.de/10013284966

The effects of organizational justice, trust and supervisor-subordinate guanxi on organizational citizenship behavior : a social-exchange perspective

Yu, Tsu-Wei - In: Management research review 45 (2022) 8, pp. 985-1000

Persistent link: https://www.econbiz.de/10013286099

Marketing Literatur als Impulsgeber für mehr Gender Equality Marketing

Griese, Kai-Michael; Böhmer, Nicole - In: Public Marketing und Social Marketing, (pp. 83-95). 2021

Das Ziel dieses Artikels ist es, Handlungsoptionen für das Marketing Management im Umgang mit dem Thema Gleichstellung aufzuzeigen. Dazu wird auf Basis einer Literaturanalyse (1998-2018) der Begriff der Gleichstellung im Marketing anhand des Sustainable Development Goals (SDG) 5 eingegrenzt und...

Persistent link: https://www.econbiz.de/10013258457

Word of mouse vs word of influencer? : an experimental investigation into the consumers' preferred source of online information

Jamil, Raja Ahmed; Qayyum, Abdul - In: Management research review 45 (2022) 2, pp. 173-197

Persistent link: https://www.econbiz.de/10012880663

Barriers to the adoption of sustainable standards by consumer goods companies : a conceptual model

Dalmarco, Denise de Abreu Sofiatti; Hamza, Kavita - In: International journal of innovation & sustainable … 16 (2022) 1, pp. 82-108

Persistent link: https://www.econbiz.de/10012695937

Development issues and demand for HR-branding in modern business

K. A., Dzotsoeva; I. N., Efremenko; T. V., Remeta; I. … - In: European research studies 21 (2018) 2, pp. 852-860

Persistent link: https://www.econbiz.de/10012222036

Procedimiento para la formulación de constructos en mercadeo

Domínguez Sandoval, Stella Isabel - In: Revista de métodos cuantitativos para la economía y … 22 (2016), pp. 164-189

A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of measures of the variables with which marketers work. Colombian companies are using adapted tools from original English language found freely on...

Persistent link: https://www.econbiz.de/10011588330

The role of the museum shop : eliciting the opinions of museum professionals

Komarac, Tanja; Ozretić Došen, Đurđana; Skare, Vatroslav - In: International journal of arts management 21 (2019) 3, pp. 28-41

Persistent link: https://www.econbiz.de/10012060857

Leading disruptive changes in creative industries

Milosev, Dejana; Kostic-Stankovic, Milica; Knezevic, Ivana - In: Embracing diversity in organisations : 7th …, (pp. 287-297). 2019

The aim of this paper is to present in a comprehensive and concise manner changes caused by innovations in creative industries, with emphasis on changes caused by disruptive innovations and the importance of managing disruptive changes in creative industries. The first section provides a brief...

Persistent link: https://www.econbiz.de/10012118735