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Services marketing management : an international perspective
Kasper, Hans; Helsdingen, Piet van; Vries, Wouter R. de - 1999
Persistent link: https://www.econbiz.de/10000666588
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Global marketing management
Quelch, John A. (contributor);  … - 1999 - 4th ed
Persistent link: https://www.econbiz.de/10000671717
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Global marketing strategy
Douglas, Susan P.; Craig, C. Samuel - 1995 - Internat. ed.
Persistent link: https://www.econbiz.de/10000425109
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International marketing strategy
Bradley, Frank - 1995 - 2. ed.
Persistent link: https://www.econbiz.de/10000426377
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Readings in global marketing management
Patty, C. Robert (ed.); Vredenburg, Harvey L. (ed.) - 1969
Persistent link: https://www.econbiz.de/10000570024
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International dimensions of marketing
Terpstra, Vern - 1982
Persistent link: https://www.econbiz.de/10000051803
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The corresponding strategic marketing mix to the relationships between national culture and consumer value
Chen, Shiou-Yu; Lee, Tzong-ru - In: International journal of management & enterprise … 5 (2008) 3, pp. 356-369
Persistent link: https://www.econbiz.de/10003717955
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Basic marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2009 - 17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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Does country of origin (COO) matter in a global market?
Aurifeille, Jacques-Marie; Dave, Christian - In: Leading economic and managerial issues involving …, (pp. 85-92). 2006
Persistent link: https://www.econbiz.de/10003742254