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More than fit : brand extensio...
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Mittal, Vikas
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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International journal of contemporary hospitality management
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Cogent business & management
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European Journal of Marketing
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Gabler Edition Wissenschaft
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Springer eBook Collection
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Business horizons
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91
Applying the right relationship marketing strategy through big five personality traits
Caliskan, Aylin
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 196-215
Persistent link: https://www.econbiz.de/10012181025
Saved in:
92
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
93
Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
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94
The impact of disparate levels of marketplace inclusion on consumer-brand relationships
Bennett, Aronté Marie
;
Hill, Ronald Paul
;
Oleksiuk, Daniel
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 16-31
Persistent link: https://www.econbiz.de/10009774991
Saved in:
95
Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique
;
Descotes, Raluca Mogos
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
Saved in:
96
Adopting a new brand language at Cisco
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 47-50
Persistent link: https://www.econbiz.de/10010256412
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97
Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
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98
Three themes for the future of brands in a changing consumer marketplace
Campbell, Margaret C.
;
Price, Linda L.
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 517-526
Persistent link: https://www.econbiz.de/10012799006
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99
B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari
;
Ismagiliova, Elvira
;
Oikarinen, Eeva-Liisa
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
Saved in:
100
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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