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Applying the right relationship marketing strategy through big five personality traits
Caliskan, Aylin - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 196-215
Persistent link: https://www.econbiz.de/10012181025
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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Social media strategy for online service brands
Mills, Adam J.; Plangger, Kirk - In: The service industries journal 35 (2015) 10, pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
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The impact of disparate levels of marketplace inclusion on consumer-brand relationships
Bennett, Aronté Marie; Hill, Ronald Paul; Oleksiuk, Daniel - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 16-31
Persistent link: https://www.econbiz.de/10009774991
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Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique; Descotes, Raluca Mogos - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
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Adopting a new brand language at Cisco
Reed, David - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 47-50
Persistent link: https://www.econbiz.de/10010256412
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Corporate communication : identity, image and reputation
Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
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Three themes for the future of brands in a changing consumer marketplace
Campbell, Margaret C.; Price, Linda L. - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 517-526
Persistent link: https://www.econbiz.de/10012799006
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B2B brands on Twitter : engaging users with a varying combination of social media content objectives, strategies, and tactics
Juntunen, Mari; Ismagiliova, Elvira; Oikarinen, Eeva-Liisa - In: Industrial marketing management : the international … 89 (2020), pp. 630-641
Persistent link: https://www.econbiz.de/10012291402
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922