Narrow search
Showing 171 - 180 of 55,653
Cover Image
Validating and extending the sport brand personality scale
Mitsis, Ann; Leckie, Civilai - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 203-221
Persistent link: https://www.econbiz.de/10011515416
Cover Image
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry; Heere, Bob; Clopton, Aaron - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 2, pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Cover Image
Morality shifting : how consumer preferences influence moral judgments of corporate misconduct
Lewis, Robert; Anderson, Ronald; Pounders, Kathrynn - In: Journal of promotion management : JPM 22 (2016) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011522001
Cover Image
The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta - In: The IUP journal of brand management : IJBRM 13 (2016) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
Cover Image
Aaker's brand personality scale is not universal : explanation and reasons for bikes in India
Bishnoi, Vinod Kumar; Kumar, Ajay - In: Journal of marketing analytics : JMA 4 (2016) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10011539920
Cover Image
Influence of consumer personality, brand personality, and corporate personality on brand preference : an empirical investigation of interaction effect
Banerjee, Saikat - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 198-216
Persistent link: https://www.econbiz.de/10011562884
Cover Image
Five dimensions of brand personality traits in sport
Kang, Chanho; Bennett, Gregg; Welty Peachey, Jon - In: Sport management review 19 (2016) 4, pp. 441-453
Persistent link: https://www.econbiz.de/10011566682
Cover Image
The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
Gammoh, Bashar; Mallin, Michael L.; Pullins, Ellen - In: The journal of product & brand management 23 (2014) 7, pp. 543-553
Persistent link: https://www.econbiz.de/10010467463
Cover Image
"Ultimate" sponsorship : fan identity, brand congruence, and the Ultimate Fighting Championship
Devlin, Michael B.; Brown, Natalie A.; Billings, Andrew C. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 96-115
Persistent link: https://www.econbiz.de/10010399903
Cover Image
When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 294-309
Persistent link: https://www.econbiz.de/10010401137