Similar Search Results

Exploring the Relationship between Sports Fan Loyalty and the Personality and Brand of Favorite Teams

Eghbali, Sahand; Mozafari, Ehsan; jolfaii, Eghbal; … - 2023

This study aims to investigate the relevance of brand trust and customer satisfaction to sports marketing practices. A sample population of 150 e-commerce and online advertising professionals will be analyzed using various methods, including regression analysis, descriptive statistics, and...

Persistent link: https://www.econbiz.de/10014259989

The Loyalty of Sports Fans and Their Favorite Teams' Personalities and Brands

Eghbali, Sahand; Mozafari, Ehsan; jolfaii, Eghbal; … - 2023

This study's objective is to assess the extent to which confidence in brands and a company's ability to meet the needs of its customers are relevant to the practice of sports marketing. The goal of this study was to use a number of different methods of analysis on a sample population consisting...

Persistent link: https://www.econbiz.de/10014261053

Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media

Bargoni, Augusto; Giachino, Chiara; Gutuleac, Rada; … - In: Psychology & marketing 41 (2024) 5, pp. 1115-1132

Persistent link: https://www.econbiz.de/10014530974

To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?

Mein, Xiang Ying; Brataas, Andrea; Stothers, Robin Alexander - In: Journal of strategic marketing 32 (2024) 1, pp. 20-33

Persistent link: https://www.econbiz.de/10014553109

Towards a theory of brand love in services : the power of identity and social relationships

Ahuvia, Aaron; Izberk-Bilgin, Elif; Lee, Kyungwon - In: Journal of service management 33 (2022) 3, pp. 453-464

Persistent link: https://www.econbiz.de/10013325628

Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer-Brand identification

Delgado-Ballester, Elena; Fernandez-Sabiote, Estela - In: Journal of business research : JBR 177 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10014550957

How I perform is not enough : exploring branding barriers faced by elite female athletes

Lobpries, Jami; Bennett, Gregg; Brison, Natasha - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 1, pp. 5-17

Persistent link: https://www.econbiz.de/10011919162

Authenticity negotiation : how elite athletes (re)present themselves as personal brands

Bredikhina, Nataliya; Kunkel, Thilo; Kudesia, Ravi - In: Journal of sport management : the official journal of … 38 (2024) 1, pp. 53-70

Persistent link: https://www.econbiz.de/10014634939

What's in a name? : a case study of NBA baskeball in Charlotte

Wear, Henry; Collins, Dorothy R.; Heere, Bob - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 124-134

Persistent link: https://www.econbiz.de/10012173523

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

Persistent link: https://www.econbiz.de/10011918364