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Analysis of umbrella branding with crowdsourced data

Richards, Timothy J. - In: Agribusiness : an internat. journal 33 (2017) 2, pp. 131-150

Persistent link: https://www.econbiz.de/10011713861

The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage

Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 533-551

Persistent link: https://www.econbiz.de/10014513563

Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands

Porto, Rafael Barreiros; Foxall, Gordon Robert; Coelho, … - In: Journal of modelling in management 19 (2024) 4, pp. 1237-1261

Persistent link: https://www.econbiz.de/10014558587

The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design

Burghausen, Mario - In: The journal of brand management : an international journal 30 (2023) 2, pp. 129-143

Persistent link: https://www.econbiz.de/10014251427

Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction

Bernal, Pedro Mir; Pecot, Fabien; Hudson, Bradford; … - In: The journal of brand management : an international journal 30 (2023) 2, pp. 144-156

Persistent link: https://www.econbiz.de/10014251429

Invented corporate heritage brands

Brunninge, Olof - In: The journal of brand management : an international journal 30 (2023) 2, pp. 157-169

Persistent link: https://www.econbiz.de/10014251433

Should corporations care about negative brand publicity? : understanding the impact of negative brand publicity on employees’ corporate brand pride

Abeda, Fabian; Büttgen, Marion - In: Journal of business strategies : JBS 39 (2022) 1, pp. 1-32

This article examines the effects of perceived negative brand publicity on employee emotions, attitudes and brand supporting behaviors. Drawing on Affective-Events-Theory (AET), it attempts to identify underlying affective and cognitive processes leading to behavioral change. Using data gathered...

Persistent link: https://www.econbiz.de/10014022112

Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries

Spielmann, Nathalie; Discua Cruz, Allan; Tyler, Beverly B. - In: Journal of business research : JBR 153 (2022), pp. 35-45

Persistent link: https://www.econbiz.de/10013533851

Should corporations care about negative brand publicity? : understanding the impact of negative brand publicity on employees' corporate brand pride

Abed, Fabian; Böttgen, Marion - In: Journal of business strategies 39 (2022) 1, pp. 1-32

Persistent link: https://www.econbiz.de/10013455565

Tata : the evolution of a corporate brand

Witzel, Morgen - 2010 - 1. publ.

Persistent link: https://www.econbiz.de/10013502025