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Employee brand equity : scale development and validation
King, Ceridwyn; Grace, Debra; Funk, Daniel C. - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
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Live-Kommunikation im Kontext des Behavioral Branding : markenstärkende Interaktionserlebnisse zwischen Mitarbeitern und Kunden am Beispiel Messe
Jackson, Ulrike; Wolf, Antje - In: Events und Messen : Stand und Perspektiven der …, (pp. 65-85). 2014
Persistent link: https://www.econbiz.de/10010382787
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IT employees' brand attitudes and the role of internal corporate communication : a survey of Indian IT industry
Sharma, Neha; Kamalanabhan, T. J. - In: International journal of business excellence 7 (2014) 1, pp. 52-75
Persistent link: https://www.econbiz.de/10011482021
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Live-Kommunikation im Kontext des Behavioral Brandings : markenstärkende Interaktionserlebnisse zwischen Mitarbeitern und Kunden am Point of Interaction
Wolf, Antje; Jackson, Ulrike - In: Praxisorientiertes Eventmanagement : Events erfolgreich …, (pp. 357-373). 2014
Persistent link: https://www.econbiz.de/10010469804
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Employer brand identification : investigating the concept of employer brand identification in the military context
Sadeghvaziri, Faraz; Azimi, Mohammad - In: Journal of business economics : JBE 92 (2022) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012795223
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Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina; King, Ceridwyn - In: International journal of hospitality management 68 (2018), pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
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Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy; MacInnis, Deborah J.; Eisingerich, … - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
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Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar; Yazici, Nihal; Duzenci, Ahmet - In: The journal of product & brand management 32 (2023) 6, pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
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The impact of brand equity on employee attitudes
Ertz, Myriam; Rouziès, Dominique; Sarigöllü, Emine - In: European management journal 42 (2024) 1, pp. 119-129
Persistent link: https://www.econbiz.de/10015052264
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Internal branding process : key mechanisms, outcomes and moderating factors
Khanyapuss Punjaisri; Wilson, Alan M. - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1521-1537
Persistent link: https://www.econbiz.de/10009378594