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Customer co-creation projects and social media : the case of Barilla of Italy

Martini, Antonella; Massa, Silvia; Testa, Stefania - In: Business horizons 57 (2014) 3, pp. 425-434

Persistent link: https://www.econbiz.de/10010359469

Arai, Yasuhiro; Kinukawa, Shinya - In: Journal of cultural economics 38 (2014) 2, pp. 131-144

Persistent link: https://www.econbiz.de/10010362906

Projective customer competence : projecting future customer needs that drive innovation performance

Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265

Persistent link: https://www.econbiz.de/10010227762

Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk Thermomix research community

Kröper, Madeleine; Bilgram, Volker; Wehlig, Ramona - In: Strategy and communication for innovation, (pp. 415-426). 2013

Persistent link: https://www.econbiz.de/10010246306

Challenges for product and service providers in open innovation with customers in business-to-business markets

Paasi, Jaako; Lappalainen, Inka; Rantala, Tuija; … - In: International journal of innovation management 18 (2014) 2, pp. 1-27

Persistent link: https://www.econbiz.de/10010374621

User innovation : business and consumers

De Jong, Jeroen P. J.; Hippel, Eric von - In: Handbook of innovation indicators and measurement, (pp. 109-132). 2013

Persistent link: https://www.econbiz.de/10010194827

The willingness of a customer to co-create innovative, technology-based services : conceptualisation and measurement

Handrich, Matthias; Heidenreich, Sven - In: International journal of innovation management 17 (2013) 4, pp. 1-36

Persistent link: https://www.econbiz.de/10010200369

Networked new service development process : a participant value perspective

Makkonen, Hannu; Komulainen, Hanna - In: Management decision : MD 52 (2014) 1, pp. 18-32

Purpose: The purpose of this paper is to shed light on perceived value for the participating actors during the new service development (NSD) process. The authors are particularly interested in how participant value emerges in a multi-actor NSD process and how it can be conceptualized....

Persistent link: https://www.econbiz.de/10010259551

Open innovation : the lead user method as a tool for new product development projects of medical devices ; lead user identification at Johnson & Johnson Medical

Shamsi Nejad, Anahid - In: New strategies for competitive advantage, (pp. 118-219). 2011

Persistent link: https://www.econbiz.de/10010338982

Impediments to customer integration into the innovation process : a case study in the telecommunications industry

Schaarschmidt, Mario; Kilian, Thomas - In: European management journal 32 (2014) 2, pp. 350-361

Persistent link: https://www.econbiz.de/10010364610