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Products as pals : engaging with anthropomorphic products mitigates the effects of social exclusion

Mourey, James A.; Olson, Jenny G.; Yoon, Carolyn - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 414-431

Persistent link: https://www.econbiz.de/10011738980

Advancing consumer neuroscience

Smidts, Ale; Hsu, Ming; Sanfey, Alan; Boksem, Maarten; … - In: Marketing Letters 25 (2014) 3, pp. 257-267

In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers...

Persistent link: https://www.econbiz.de/10010959375

A Functional Magnetic Resonance imaging Study of Neural Dissociations between Brand and Person judgments

Yoon, Carolyn; Gutchess, Angela H.; Feinberg, Fred; … - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 31-40

Persistent link: https://www.econbiz.de/10007274228

Decision neuroscience and consumer decision making

Yoon, Carolyn; Gonzalez, Richard; Bechara, Antoine; … - In: Marketing Letters 23 (2012) 2, pp. 473-485

Persistent link: https://www.econbiz.de/10010867845

Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences

Yoon, Carolyn - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 329

Persistent link: https://www.econbiz.de/10006672244

Commentaries and Rejoinder to "Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study"

Huettel, Scott A.; Payne, John W.; Yoon, Carolyn; … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 14-24

Persistent link: https://www.econbiz.de/10008165069

The effects of optimal time of day on persuasion processes in older adults

Yoon, Carolyn; Lee, Michelle P.; Danziger, Shai - In: Psychology & marketing 24 (2007) 5, pp. 475

Persistent link: https://www.econbiz.de/10007723499

Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights

Shiv, Baba; Yoon, Carolyn - In: Journal of consumer psychology : the official journal … 22 (2012) 1, pp. 3-7

Persistent link: https://www.econbiz.de/10009838772

A Sales Force-Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging

Dietvorst, Roeland C.; Verbeke, Willem J.M.I.; Bagozzi, … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 653-668

Persistent link: https://www.econbiz.de/10008307892

The aging consumer : perspectives from psychology and economics

Drolet, Aimee Leigh (ed.); Schwarz, Norbert (ed.); … - 2010

Persistent link: https://www.econbiz.de/10014450368