Narrow search
Showing 31 - 40 of 33,953
Cover Image
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa; Li, Yung-Ming; Wu, Wen-Hsiang - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Cover Image
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Cover Image
Bidirectional role of accuracy and recognition in internet-based targeted advertising
Zhao, Jiang; Mei, Shu-e; Zhong, Wei-jun - In: Journal of electronic commerce in organizations : the … 13 (2015) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10011312099
Cover Image
Targeted advertising and advertising avoidance
Johnson, Justin P. - In: The Rand journal of economics 44 (2013) 1, pp. 128-144
Persistent link: https://www.econbiz.de/10009774926
Cover Image
Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış; Özlük, Özgür - In: European journal of operational research : EJOR 226 (2013) 1, pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Cover Image
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui; Yang, Muzhe - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Cover Image
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.; Lewis, Charlie; Auty, Susan; Buijzen, Moniek - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Cover Image
Inducing customers to try new goods
Acquisti, Alessandro - In: Review of industrial organization : RIO 44 (2014) 2, pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
Cover Image
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Cover Image
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian; Lella, Adam - In: Journal of advertising research 54 (2014) 3, pp. 255-258
Persistent link: https://www.econbiz.de/10010419886