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Contextual advertising
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Werbung
13,804
Online-Marketing
12,979
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12,869
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11,274
Consumer behaviour
8,370
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8,264
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7,934
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7,708
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5,951
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5,944
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2,853
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2,802
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2,784
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2,458
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2,266
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2,199
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2,182
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2,171
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2,126
Theorie
2,103
Online-Handel
2,054
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2,051
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2,050
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2,033
USA
1,947
Relationship marketing
1,939
Beziehungsmarketing
1,932
Viral marketing
1,883
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1,880
Markenimage
1,813
Brand image
1,799
United States
1,767
Germany
1,721
Internet
1,540
advertising
1,403
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1,105
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1,032
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909
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882
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833
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Pelsmacker, Patrick de
84
Kaiser, Harry M.
75
Gierl, Heribert
70
Eisend, Martin
62
Esch, Franz-Rudolf
53
Bauer, Hans H.
52
Taylor, Charles Raymond
51
Kreutzer, Ralf T.
50
Anderson, Simon P.
48
Dens, Nathalie
46
Okazaki, Shintaro
43
Septianto, Felix
40
Tucker, Catherine
40
Wilbur, Kenneth C.
40
Goldfarb, Avi
39
Diehl, Sandra
38
Mueller, Barbara
38
Kind, Hans Jarle
37
Pepels, Werner
34
Terlutter, Ralf
33
Chan, Kara
32
Ghose, Anindya
32
Rosengren, Sara
32
Yoon, Sukki
32
Bruhn, Manfred
31
Dahlén, Micael
31
Pauwels, Koen
31
Skiera, Bernd
31
Dwivedi, Yogesh Kumar
30
Stafford, Marla Royne
30
Huber, Frank
29
Huh, Jisu
29
Nickel, Volker
29
Pflaum, Dieter
29
Reijmersdal, Eva A. van
29
Hudders, Liselot
28
Nilssen, Tore
28
Saffer, Henry
27
Ford, John B.
26
Wiedmann, Klaus-Peter
26
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Springer Fachmedien Wiesbaden
151
National Bureau of Economic Research
84
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
59
C.E.P.R. Discussion Papers
32
IGI Global
25
Université Paris-Dauphine (Paris IX)
21
Zentralausschuss der Werbewirtschaft
21
Information Resources Management Association
17
American Marketing Association
16
Springer Gabler <Firma>
16
Philippine Institute for Development Studies (PIDS), Government of the Philippines
15
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
Haufe-Lexware GmbH & Co. KG
14
Institute for the Study of Labor (IZA)
14
NET Institute
14
Agricultural and Applied Economics Association - AAEA
13
EconWPA
13
Books on Demand GmbH <Norderstedt>
12
eSocialSciences
12
Axel-Springer-Verlag
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
11
OECD
10
CESifo
9
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Center for Tobacco Control Research and Education, UC San Francisco
9
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
9
Deutscher Dialogmarketing Verband
9
IP Deutschland GmbH <Köln>
9
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
9
Institut für Demoskopie Allensbach
9
International Labour Organization (ILO), United Nations
9
Nomos Verlagsgesellschaft
9
Universität Mannheim
9
Deutsche Werbewissenschaftliche Gesellschaft
8
European Society for Opinion and Marketing Research
8
Technische Universität Braunschweig
8
Österreichische Werbewissenschaftliche Gesellschaft
8
Cowles Foundation for Research in Economics, Yale University
7
Fachhochschule Reutlingen / European School of Business
7
MITP Verlags-GmbH & Co. KG
7
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Journal of business research : JBR
551
Journal of advertising research
467
Journal of advertising : official publication of the American Academy of Advertising
317
International journal of advertising : the quarterly review of marketing communications
294
Journal of marketing communications
288
Journal of retailing and consumer services
281
International journal of advertising : the review of marketing communications
277
SpringerLink / Bücher
243
International journal of internet marketing and advertising : IJIMA
219
Journal of advertising
188
Psychology & marketing
185
Journal of promotion management : JPM
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
167
Management science : journal of the Institute for Operations Research and the Management Sciences
157
European Journal of Marketing
154
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Journal of Consumer Marketing
146
European journal of marketing : EJM
132
International journal of hospitality management
130
Journal of marketing
130
Journal of promotion management : innovations in planning and applied research
129
Journal of marketing research : JMR
123
Springer eBook Collection
118
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
Tourism management : research, policies, practice
114
Young consumers : insight and ideas for responsible marketers
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
108
Marketing letters : a journal of research in marketing
99
Health marketing quarterly
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
93
International journal of electronic marketing and retailing : IJEMR
93
Marketing Science
93
Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of product & brand management
88
Business horizons
86
European journal of operational research : EJOR
86
Marketing : ZFP ; journal of research and management
86
Journal of internet commerce
84
NBER working paper series
84
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ECONIS (ZBW)
29,108
USB Cologne (EcoSocSci)
1,908
RePEc
1,360
Other ZBW resources
1,055
EconStor
345
BASE
117
USB Cologne (business full texts)
39
OLC EcoSci
15
ArchiDok
6
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Showing
31
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date (oldest first)
31
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
32
Attitudes of Indonesian mothers toward food
advertising
directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
33
Bidirectional role of accuracy and recognition in internet-based targeted
advertising
Zhao, Jiang
;
Mei, Shu-e
;
Zhong, Wei-jun
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10011312099
Saved in:
34
Targeted
advertising
and
advertising
avoidance
Johnson, Justin P.
- In:
The Rand journal of economics
44
(
2013
)
1
,
pp. 128-144
Persistent link: https://www.econbiz.de/10009774926
Saved in:
35
Optimal keyword bidding in search-based
advertising
with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Saved in:
36
Buy what is advertised on television? : evidence from bans on child-directed food
advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
37
Is children's understanding of nontraditional
advertising
comparable to their understanding of television
advertising
?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
38
Inducing customers to try new goods
Acquisti, Alessandro
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 131-146
Persistent link: https://www.econbiz.de/10010375280
Saved in:
39
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
40
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
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