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Country of origin vs. consumer...
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31
Value of regional brands in Europe : how consumers in five European countries co-construct meaning of European brands
Stöttinger, Barbara
;
Penz, Elfriede
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 68-20
Persistent link: https://www.econbiz.de/10008989462
Saved in:
32
Consumers' preferences for private and national brand food products
Wyma, Louise
;
Van der Merwe, Daleen
;
Bosman, Magdalena J. C.
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
Saved in:
33
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
Saved in:
34
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
35
When nobody knows your name : country-of-origin as a reputational signal for online businesses
Reuber, A. Rebecca
;
Fischer, Eileen
- In:
Corporate reputation review : an international journal
14
(
2011/12
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009162079
Saved in:
36
The relationship between country-of-origin image and brand image as drivers of purchase intentions : a test of alternative perspectives
Diamantopoulos, Adamantios
;
Schlegelmilch, Bodo B.
; …
- In:
International marketing review
28
(
2011
)
5
,
pp. 508-524
Persistent link: https://www.econbiz.de/10009305308
Saved in:
37
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
38
Resolving the impasse regarding research on the origins of products and brands
Samiee, Saeed
- In:
International marketing review
28
(
2011
)
5
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009305314
Saved in:
39
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
40
The perceived country of origin images in Turkey
Tigli, Mehmet
;
Pirtini, Serdar
;
Erdem, Y. Can
- In:
International business and economics research journal
9
(
2010
)
8
,
pp. 127-133
Persistent link: https://www.econbiz.de/10009307213
Saved in:
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