Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Conflict policy and advertisin...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising industry
25
Werbewirtschaft
25
Werbung
20
Advertising
19
USA
19
United States
19
Returns to scale
9
Skalenertrag
9
Marketing
7
Economies of scope
6
Innovation
6
Preiselastizität
6
Price elasticity
6
Theorie
6
Theory
6
Verbundvorteil
6
Welt
6
World
6
Dienstleistung
4
Estimation
4
Marktforschung
4
Mehrproduktfertigung
4
Multiproduct production
4
Schätzung
4
Services
4
Werbungsbetrieb
4
Branchenentwicklung
3
Business services
3
Communication media
3
Consumer demand theory
3
Consumption theory
3
Diversification
3
Diversifikation
3
Information technology
3
Informationstechnik
3
Kommunikationsmedien
3
Konsumtheorie
3
Market
3
Market concentration
3
Market structure
3
more ...
less ...
Online availability
All
Free
34
Undetermined
23
Type of publication
All
Article
52
Book / Working Paper
51
Type of publication (narrower categories)
All
Arbeitspapier
13
Working Paper
13
Article in journal
10
Aufsatz in Zeitschrift
10
Graue Literatur
10
Non-commercial literature
10
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Konferenzschrift
1
more ...
less ...
Language
All
Undetermined
53
English
50
Author
All
Silk, Alvin J.
95
Berndt, Ernst R.
51
Arzaghi, Mohammad
9
Silk, Alvin
8
Davis, James C.
7
King, Charles
7
Klein, Lisa R.
7
Horsky, Sharon
6
Michael, Steven C.
6
Bonfrer, Andre
5
Ketelhöhn, Niels
4
Montgomery, David B.
4
Urban, Glen L.
4
Berndt, Ernst
3
Davis, Harry L.
3
Zaragoza, Carlos E.
3
Bagozzi, Richard P.
2
Choffray, Jean-Marie
2
Haines jr., George H.
2
III, Charles King
2
Kalwani, Manohar U.
2
Lilien, Gary L.
2
Rao, Murlidhar
2
Bojanek, Robert.
1
Davis, James
1
Davis, James Creese
1
Douglas, Susan P.
1
Geiger, Frank P.
1
Kassarjian, Harold H.
1
King Iii, Charles
1
Klein, Lisa
1
Kotler, Philip
1
Montgomery, David Bruce
1
Pearo, Lisa Klein
1
Roberts, John
1
Sappington, David
1
Sappington, David Edward Michael
1
Schmalensee, Richard.
1
Sommer, Goetz
1
Stern, Louis William
1
more ...
less ...
Institution
All
National Bureau of Economic Research
7
National Bureau of Economic Research (NBER)
6
Sloan School of Management, Massachusetts Institute of Technology (MIT)
4
Census Bureau, Department of Commerce
2
Harvard Business School, Harvard University
2
Harvard Business School / Press
1
Harvard Graduate School of Business Administration
1
more ...
less ...
Published in...
All
NBER Working Paper
7
NBER working paper series
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER Working Papers
6
Review of marketing science
6
Working paper / National Bureau of Economic Research, Inc
5
Journal of economics & management strategy : JEMS
4
Marketing Science
4
Working papers / Harvard Business School, Division of Research
4
Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
4
Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Harvard Business School Working Papers
2
Journal of advertising research
2
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Netnomics
2
New-product forecasting : models and applications
2
Working Papers / Census Bureau, Department of Commerce
2
A Ronald Press Publication
1
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Business history review
1
Entscheidungshilfen im Marketing
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
HBS Marketing Research Paper
1
Harvard Business School Marketing Unit Working Paper
1
Harvard Business School Research Paper Series # 15-093
1
Industrial management review : IMR
1
Journal of Economics & Management Strategy
1
Journal of marketing
1
Legends in marketing
1
Market segmentation : concepts and applications
1
Readings in basic marketing
1
Review of Industrial Organization
1
Review of Marketing Science
1
Review of industrial organization : RIO
1
Sloan management review
1
more ...
less ...
Source
All
ECONIS (ZBW)
61
RePEc
24
OLC EcoSci
17
USB Cologne (EcoSocSci)
1
Showing
21
-
30
of
103
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
The internalization of advertising services : an inter-industry analysis
Horsky, Sharon
(
contributor
);
Michael, Steven C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003732787
Saved in:
22
Anomalies in estimates of cross-price : elasticities for marketing mix models : theory and empirical test
Bonfrer, Andre
;
Berndt, Ernst R.
;
Silk, Alvin J.
-
2006
Persistent link: https://www.econbiz.de/10003399867
Saved in:
23
Concentration levels in the US advertising and marketing services industry : myth vs. reality
Silk, Alvin J.
(
contributor
);
King, Charles
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003783559
Saved in:
24
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
25
Internalization of advertising services : testing a theory of the firm
Wernerfelt, Birger
;
Silk, Alvin J.
;
Yu, Shuyi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 946-963
Persistent link: https://www.econbiz.de/10012668070
Saved in:
26
Aggregate advertising expenditure in the U.S. economy : what's up? is it real?
Silk, Alvin J.
;
Berndt, Ernst R.
-
2020
Persistent link: https://www.econbiz.de/10012416407
Saved in:
27
Aggregate advertising expenditure in the US economy : measurement and growth issues in the digital era
Silk, Alvin J.
;
Berndt, Ernst R.
-
2022
Persistent link: https://www.econbiz.de/10014252018
Saved in:
28
Preference and perception measures in new product development : an exposition and review
Silk, Alvin J.
- In:
Industrial management review : IMR
11
(
1969
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10002828950
Saved in:
29
Preference and perception measures in new product development: An exposition and review
Silk, Alvin J.
- In:
Market segmentation : concepts and applications
,
(pp. 206-224)
.
1972
Persistent link: https://www.econbiz.de/10003680541
Saved in:
30
What is marketing?
Silk, Alvin J.
-
2006
Persistent link: https://www.econbiz.de/10004875820
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
