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Business-to-Business-Marketing...
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Lieferantenmanagement
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Nufer, Gerd
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35
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31
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31
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29
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28
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27
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26
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25
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24
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22
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21
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21
Lasch, Rainer
21
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21
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21
Chen, Ying-Ju
20
Narasimhan, Ram
20
Biscaia, Rui
19
Bogaschewsky, Ronald
19
Chambolle, Claire
19
Desbordes, Michel
19
Liu, Yi
19
Raff, Horst
19
Stahl, Konrad
19
Zhao, Xiande
19
Ahlert, Dieter
18
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Edward Elgar Publishing
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European Association of Agricultural Economists
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Books on Demand GmbH <Norderstedt>
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Erasmus Research Institute of Management
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Industrial marketing management : the international journal for industrial and high-tech firms
830
International journal of production economics
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333
International journal of production research
310
Journal of business research : JBR
310
European journal of operational research : EJOR
207
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164
International journal of sport management and marketing : IJSMM
158
SpringerLink / Bücher
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of business-to-business marketing
132
International journal of sports marketing & sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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Sport management review
114
European Sport management quarterly : ESMQ
111
Journal of operations management
100
International journal of procurement management
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Production and operations management : an international journal of the Production and Operations Management Society
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Gabler Edition Wissenschaft
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Transportation research / E : an international journal
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Supply chain management : an international journal
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
79
The international journal of logistics management
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Management science : journal of the Institute for Operations Research and the Management Sciences
73
The journal of supply chain management : a global review of purchasing and supply
73
International journal of logistics systems and management
67
Manufacturing & service operations management : M & SOM
60
Omega : the international journal of management science
60
Journal of the Academy of Marketing Science
56
Europäische Hochschulschriften / 5
55
ILO Working Papers
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CESifo working papers
54
Discussion paper / Centre for Economic Policy Research
54
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International journal of project management : the journal of The International Project Management Association
50
Supply chain management
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International journal of logistics : research and applications
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IEEE transactions on engineering management : EM
47
Journal of marketing
47
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
21,090
USB Cologne (EcoSocSci)
397
RePEc
139
EconStor
107
OLC EcoSci
9
USB Cologne (business full texts)
5
BASE
5
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1
The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
Saved in:
2
More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.
;
Serafeim, George
-
2016
Persistent link: https://www.econbiz.de/10011873223
Saved in:
3
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Saved in:
4
Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
124
(
2021
),
pp. 790-799
Persistent link: https://www.econbiz.de/10012494023
Saved in:
5
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
6
Embracing the sportification of society : defining e-sports through a polymorphic view on sport
Heere, Bob
- In:
Sport management review
21
(
2018
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10011808698
Saved in:
7
Ethik im
Sportmarketing
Banke, Bernd
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 559-589)
.
2013
Persistent link: https://www.econbiz.de/10009704966
Saved in:
8
Ambush Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 445-474)
.
2013
Persistent link: https://www.econbiz.de/10009704979
Saved in:
9
Relationship Marketing im Sport
Bühler, André
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 353-382)
.
2013
Persistent link: https://www.econbiz.de/10009705012
Saved in:
10
Testimonial- und Celebrity-Werbung im Sport
Schaaf, Daniela
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 323-352)
.
2013
Persistent link: https://www.econbiz.de/10009705013
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